A go-to microsite software for Commercial lines agents to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Commercial lines agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Optimize your marketing strategy with a Microsite creator for Commercial lines agents

Creating focused microsites can significantly enhance your marketing strategy. Instapage offers a powerful platform tailored specifically to help commercial lines agents design and deploy effective landing pages that drive conversions. With the built-in tools tailored for marketers, quick page creation with customizable templates becomes a hassle-free experience, making it ideal for business services, tech/SaaS, and more.

Understanding the value of a Microsite creator for Commercial lines agents

A microsite serves as a focused marketing resource that highlights specific products or services. Below are a few key benefits of utilizing a Microsite creator for your commercial lines:

  1. Enhanced focus on target audience engagement: Armed with personalized content based on user behavior, you can engage clients effectively.
  2. Improved conversion rates: With built-in A/B testing and analytics, you can easily iterate and refine your pages.
  3. Faster deployment without coding: Rapidly create and publish landing pages using ready-made templates or custom-built formats.

Step 1: Choose your target audience

Identifying the audience is critical for designing effective microsites. Tailor your content by:

  1. Segmenting your audience based on demographics and interests for targeted messaging.
  2. Leveraging behavior data to personalize user experiences that resonate with your commercial lines audience.
  3. Utilizing Instablocks to quickly build tailored microsites that fit specific campaign needs.

Step 2: Utilize advanced optimization features

To ensure that your microsite performs at its best, incorporate the following features:

  1. Use heatmaps to visualize user behavior on your landing pages, allowing for data-driven adjustments.
  2. Conduct A/B tests on different designs—color schemes, CTAs, and content—to identify what converts best.
  3. Access the analytics dashboard to measure performance and iterate on your strategy for future campaigns.

Step 3: Collaborate and refine

Enhance your workflow by collaborating with team members and stakeholders. Key suggestions include:

  1. Share drafts with stakeholders to receive real-time feedback, fostering active participation.
  2. Make instant modifications during reviews to streamline the production process.
  3. Utilize the secure sharing options to collaborate with both internal and external parties efficiently.

In conclusion, utilizing a Microsite creator for Commercial lines agents facilitates an array of marketing advantages that can drive customer engagement and lead to substantial growth.

Start transforming your digital marketing strategy today. Explore how Instapage can empower your microsite creation process and enhance your conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See microsite creator for commercial lines agents in action

See microsite creator for commercial lines agents in action

The key to commercial sales success is ensuring consistent submissions, as they directly impact sales. Since commercial sales often involve longer sales cycles, it's essential to recognize that what is submitted now can influence future revenue. Commercial sales vary widely, encompassing inbound and outbound sales across small and large businesses, necessitating adaptable targets. Setting goals serves as a temperature gauge for performance against revenue objectives. Unlike personal lines, where premium is emphasized, commercial lines focus on revenue due to potential low commission on large workers' compensation policies. Therefore, commercial producers should prioritize the number of appointments scheduled each month to drive success.

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