A go-to microsite software for Bid managers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Bid managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Unlocking the Power of a Microsite Creator for Bid Managers

In today's competitive business landscape, a microsite creator tailored for bid managers can significantly enhance your marketing strategy. Instapage's intuitive landing page platform enables marketers to craft high-converting microsites swiftly, leveraging our extensive library of over 100 customizable templates and Instablocks without any coding expertise. This flexibility allows teams to focus on creating relevant page experiences that not only drive conversions but also bolster brand trust and customer loyalty.

Benefits of Using Instapage as a Microsite Creator

Utilizing Instapage as a microsite creator provides myriad advantages specific to bid managers in various industries. These benefits include:

  1. Rapid deployment of landing pages: Create and launch microsites efficiently to meet project deadlines without sacrificing quality.
  2. Built-in experimentation tools: Conduct A/B tests and use heatmaps to evaluate page performance, empowering smarter decisions based on data.
  3. Personalized user experiences: Utilize dynamic text replacement and audience-specific content, ensuring every visitor feels directly catered to.

How to Create Your First Microsite in Instapage

Creating a microsite on Instapage is a straightforward process that empowers you to produce high-quality landing pages rapidly. Here’s how you can get started:

  1. Choose a template: Select from our library of conversion-focused templates that best suit your project’s needs.
  2. Utilize Instablocks: Use pre-built content blocks for rapid development and easy content organization, ensuring consistency across pages.
  3. Incorporate tracking: Set up your analytics dashboard to monitor user behavior, conversions, and the overall success of your microsite.

Optimizing Your Microsite for Maximum Impact

Once your microsite is up and running, consider these optimization strategies to maximize its effectiveness:

  1. Leverage heatmaps: Analyze user interactions to identify which elements are drawing attention and which require refinement.
  2. Perform A/B testing: Test different versions of your landing pages to determine which designs or message resonate best with your audience.
  3. Adjust for mobile: Ensure your microsite is mobile-optimized to cater to users accessing via their smartphones, enhancing user experience.

By following these steps, you can harness the full potential of Instapage for microsite creation and improve your marketing outcomes.

Ensure that each element of your microsite aligns with your overall brand positioning and marketing objectives.

Ready to elevate your bidding process with customized landing experiences? Start your free trial with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite creator for bid managers in action

See microsite creator for bid managers in action

Using a microsite for bids is a modern approach to share content with prospects prior to pitch presentations. It allows for the upload of detailed information for clients to review at their convenience. This method is particularly effective if the client has requested a microsite, indicating their interest. However, it's vital to use this tool for the right reasons and not solely for convenience. Various software options and content management systems facilitate the creation of these microsites, promoting efficiency, which is especially valuable when handling multiple bids. The key is to avoid prioritizing efficiency at the expense of the responsiveness and suitability for the client.

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