A go-to microsite software for Assemblers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Assemblers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create high-converting landing pages with Instapage's Microsite creator for Assemblers

Instapage's Microsite creator for Assemblers enables marketers to streamline their page creation process while ensuring that every landing page resonates with its target audience. By leveraging a library of over 100 conversion-focused templates and powerful personalization capabilities, you can significantly enhance brand trust and customer loyalty. This comprehensive guide will walk you through the essential steps to create your microsite effectively, while addressing common queries you may have.

Understand the essentials of microsite creation

Microsites serve as specialized digital destinations focused on a specific message or campaign. With Instapage, your Microsite creator for Assemblers allows you to design pages tailored to unique audiences, enhancing user experience and engagement. Consider the following factors when creating your microsite:

  1. Target Audience: Identify the specific demographics and interests of your audience to tailor your messaging effectively.
  2. Content Relevance: Ensure that the content on your microsite speaks directly to the campaign goals and audience needs.
  3. Clear Call-to-Action: Design prominent and persuasive calls-to-action that prompt visitors to take desired actions.

Step 1: Design your landing page layout

Creating an engaging landing page begins with selecting the right layout. Use Instapage's library of conversion-focused templates to kick-start your design process. To ensure your layout is effective:

  1. Choose a template that suits your campaign goal, ensuring it is clean and easy to navigate.
  2. Incorporate visuals that align with your branding and the message you want to convey.
  3. Utilize instablocks to customize sections as needed without requiring coding skills.

Step 2: Optimize for conversions

Once your design is set, optimizing for conversions is crucial. Instapage’s built-in experimentation tools provide a seamless path to improving your pages. Here’s how you can optimize:

  1. A/B Testing: Test different versions of your landing page to see which layout or content yields the best results.
  2. Heatmaps: Use heatmaps to analyze user behavior on your page and make adjustments to enhance engagement.
  3. Analytics Dashboard: Leverage data insights to monitor performance and implement changes based on real-time feedback.

Step 3: Personalize the user experience

Personalization can dramatically impact your conversion rates. Instapage allows you to create dynamic experiences for each visitor. Use these tactics to enhance personalization:

  1. Dynamic Text Replacement: Tailor headlines or other critical content based on user input or campaign variables.
  2. AdMaps: Align your ads to specific landing pages to ensure context for the visitor's journey.
  3. Audience Tracking: Monitor metrics to understand how different audiences interact with your content.

Creating a microsite with Instapage delivers significant advantages for marketers across various sectors. The combination of design flexibility, optimization tools, and personalization capabilities makes it a powerful solution.

Ready to elevate your marketing efforts? Start creating engaging landing pages with Instapage’s Microsite creator for Assemblers today.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite creator for assemblers in action

See microsite creator for assemblers in action

In today's video, we'll learn how to create a mobile-friendly microsite that can be integrated into social media profiles like Instagram. Microsites are easy to edit and completely free to create. We'll be using Canva, a user-friendly graphic design tool that allows you to make professional designs without any cost. While Canva has paid options for additional images, templates, and features, the basic version is entirely free and requires no credit card information. For new users, it’s recommended to follow the link provided in the video description to support the channel without any extra cost. Signing up for a Canva account is suggested to save your designs. Let’s get started with the process!

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