A go-to microsite software for Purchasers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Purchasers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Optimize your marketing with a robust microsite builder for purchasers

Creating high-converting microsites is essential for marketers looking to enhance their online presence. Instapage’s microsite builder empowers teams to craft succinct and impactful landing pages quickly, ensuring that businesses reduce costs while driving conversions.

Maximize efficiency with tailored layouts

One of the key advantages of using Instapage’s microsite builder is the availability of a diverse library of over 100 customizable layouts. This extensive selection allows marketers across various sectors, including tech, education, and financial services, to create unique landing pages without any coding or developer resources.

  1. Choose from conversion-oriented templates that are proven to drive user engagement.
  2. Implement intuitive drag-and-drop functionality to personalize designs effortlessly.
  3. Preview real-time changes to ensure that every element aligns with your brand's vision.

Enhance engagement through data-driven optimization

Performance analytics play a pivotal role in refining landing pages. With Instapage, users can leverage built-in experimentation features to assess on-page behavior. This ensures that every decision is backed by actionable insights.

  1. Utilize detailed heatmaps to gauge where users engage most on your pages.
  2. Conduct A/B tests to compare variations and optimize for peak performance.
  3. Access a comprehensive analytics dashboard that tracks vital metrics for ongoing improvement.

Deliver personalized experiences seamlessly

A critical step in the buyer's journey is personalization. Instapage's microsite builder allows marketers to dynamically tailor content that resonates with diverse audience segments, ensuring a higher conversion rate.

  1. Employ dynamic text replacement to customize messaging based on incoming traffic sources.
  2. Align personalized ads to relevant landing pages using AdMaps for increased relevancy.
  3. Leverage audience-level metrics to refine strategies and enhance customer loyalty.

To further streamline operations, Instapage offers robust collaboration features. Teams can speed up production timelines and minimize feedback loops, maintaining a steady workflow as they launch microsites.

In essence, leveraging Instapage as your microsite builder provides unparalleled flexibility, focus on optimization, and boosted personalization strategies. Elevate your marketing efforts by integrating these strategies today.

Ready to transform your marketing with effective microsites? Start using Instapage now and see the difference it can make in your conversion rates.

Get more out of Microsite builder for Purchasers

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder for purchasers in action

See microsite builder for purchasers in action

In this video tutorial, you will learn how to create a mobile-friendly microsite that can be added to your social media profiles, such as Instagram. These microsites are easy to amend and completely free to create. The platform used for this process is Canva, which is a user-friendly graphics design application allowing you to create professional-quality designs for various purposes without any cost. Although Canva offers paid options that provide access to additional images, templates, and features, the tutorial emphasizes using the free version. New users are encouraged to sign up using the provided link to support the channel at no extra cost. Logging in to your Canva account will allow you to save your designs easily.

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