Instapage’s microsite software for marketing consultancies — your wallet-friendly option

Streamline your company's operations and marketing efforts with the microsite creator for marketing consultancies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Harnessing the power of a microsite builder for marketing consultancies

In a digital landscape that requires precision and adaptability, the right microsite builder for marketing consultancies can dramatically influence your marketing success. Instapage offers a versatile landing page creation platform, enabling you to deliver tailored microsite experiences quickly and effectively. This guide will walk you through the essential steps to leveraging Instapage's capabilities, ensuring your landing pages not only capture attention but also drive conversions.

Step 1: Choose the right templates to align with your goals

Selecting the right layout from a library of over 100 conversion-focused templates is crucial for a successful microsite. Here’s how to make the best choice:

  1. Identify your target audience: Understanding the specific needs of sectors like Business Services or Education will guide template selection.
  2. Consider your brand's voice: Choose designs that reflect your branding while ensuring they resonate with your audience.
  3. Focus on conversion goals: Opt for templates that facilitate lead generation, such as those with strong call-to-action buttons.

Step 2: Optimize your pages with Instapage features

Once your templates are in place, optimizing for conversions is key. Utilize these features:

  1. A/B testing: Experiment with different layouts and messaging to determine what resonates best with your audience.
  2. Heatmaps: Analyze user interactions on your page, enabling you to see what catches attention and what doesn’t.
  3. Analytics dashboard: Use performance metrics to refine your approach and improve engagement.

Step 3: Personalize content to elevate user experience

Personalization can significantly enhance conversion rates. Implement these strategies:

  1. Dynamic text replacement: Tailor the content to match the query that brought users to your page.
  2. AdMaps: Create specific landing pages that align with targeted ads, providing a seamless experience for visitors.
  3. Audience-level tracking: Analyze performance metrics for specific segments, allowing for tailored optimizations.

After completing these steps, expect to see increased user engagement and improved conversion rates. Many users appreciate Instapage for its ease of use and robust features that adapt to various marketing needs.

By harnessing data-informed decisions and leveraging dynamic content, your microsite can become a powerful tool in your consultancy’s marketing arsenal.

Ready to take your landing pages to the next level? Start your free trial with Instapage today and see how easy it is to create stunning, conversion-driven microsites.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See microsite builder for marketing consultancies in action

See microsite builder for marketing consultancies in action

In today's video tutorial, the focus is on creating a mobile-friendly microsite that can be added to social media profiles like Instagram. These microsites are easy to amend and completely free to create. The tool used for this purpose is Canva, a user-friendly graphics design application that allows for the creation of professional-looking designs. Canva is entirely free to use, with additional paid options for access to more features. New users are encouraged to utilize a provided link to support the channel. Although signing up is optional, creating an account is recommended for saving designs. The tutorial will guide viewers through the process of signing in and starting their design.

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