Explore our microsite software for Journalism & launch your website with ease

Bring your website vision to reality with Instapage’s microsite creator for Journalism.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Unlocking the power of a microsite builder for journalism

In an increasingly digital-first world, journalists and media organizations must adapt rapidly to engage audiences. A microsite builder for journalism empowers marketers to create tailored landing pages that not only reduce costs but also significantly enhance conversion rates. With Instapage, you can focus on delivering compelling content that boosts brand trust and cultivates customer loyalty.

Understanding the essentials of a microsite builder for journalism

A microsite is a small website that typically focuses on a specific topic or campaign, perfect for journalism as it allows for a focused storytelling approach. Instapage’s microsite builder simplifies the page creation process, making it accessible even for those without technical expertise. With over 100 pre-designed templates and Instablocks available, users can launch a professional microsite within minutes.

  1. Easy customization: Tailor layouts and designs to reflect your brand’s identity and messaging effectively.
  2. Conversion-focused designs: Leverage templates optimized for engagement and lead generation.
  3. No coding required: Enjoy a straightforward drag-and-drop interface that makes changes and updates a breeze.

Steps to create an engaging microsite for journalism

Follow these simple steps to get started with your microsite using Instapage:

  1. Choose your template: Select from a wide variety of layouts tailored for different journalistic needs.
  2. Customize your content: Utilize dynamic text replacement to personalize messaging for different audience segments.
  3. Launch and optimize: Use A/B testing tools to experiment with different designs and messaging until you find the best-performing version.

Leveraging audience insights for targeted content

Ensuring your content resonates with specific audience segments is crucial in journalism. With Instapage, you can dynamically deliver personalized experiences by tracking audience metrics and utilizing heatmaps to understand visitor behavior.

  1. Audience segmentation: Create unique pages for different demographics and interests.
  2. Performance analytics: Access detailed dashboards that showcase how well your pages are performing.
  3. Iterative testing: Continuously refine content based on user feedback and engagement metrics.

In summary, a microsite builder for journalism provides both the flexibility and tools necessary for modern storytelling, ensuring that your message cuts through the noise.

Ready to elevate your journalistic impact with a powerful microsite? Sign up for Instapage today and start creating tailored landing pages that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See microsite builder for journalism in action

See microsite builder for journalism in action

In today's video, we will create a mobile-friendly microsite that you can add to your social media profiles, specifically Instagram. These microsites are easy to update and completely free to create. We will use Canva, a user-friendly graphics design application, to build our site. Canva is accessible without any credit card, although it offers paid options for additional images, templates, and features. If you're new to Canva, please check the link in the description to support the channel at no extra cost. Although you can use Canva without signing up, creating an account is advisable to save your designs. I will proceed to sign in and get started.

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