A go-to microsite software for Handymen to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Handymen offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Mastering Your Microsite Builder for Handymen

Creating tailored microsites can dramatically elevate your marketing strategy, especially when catering to handymen. Instapage offers a powerful yet user-friendly platform that combines robust features with ease of use, designed to enhance customer engagement and optimize conversion rates. With over 100 conversion-focused layouts and tools designed specifically for creating effective landing pages, you'll have everything you need to capture your audience's attention.

Utilizing Instapage for Your Microsite

When it comes to effective marketing, having a dedicated microsite for handymen is key. Instapage simplifies the process with drag-and-drop functionality that allows for quick edits and changes on the fly. Below are some compelling reasons why utilizing Instapage is beneficial:

  1. User-friendly interface: You don’t need to be a tech guru to navigate and create stunning landing pages.
  2. Conversion optimization tools: Built-in A/B testing features and detailed heatmaps help assess visitor behavior and optimize accordingly.
  3. Seamless collaboration tools: Share pages with your team or clients in real time for instant feedback and revisions.

Step 1: Choose the Right Template

Selecting the perfect template is crucial for your project. Instapage offers a library of high-converting layouts tailored specifically for handymen, making it easy to start your journey.

Step 2: Customize Your Landing Page

Once you've chosen a template, it's time to make it yours. Use the drag-and-drop editor to add your branding, change images, and adjust content to better resonate with your target audience.

  1. Image selection: Use relevant visuals that reflect your services as a handyman.
  2. Personalized messaging: Implement dynamic text replacement that speaks directly to your audience's needs.
  3. Call-to-action buttons: Place clear and compelling CTAs to guide users towards signing up or contacting you.

Step 3: Test and Optimize

Testing your microsite is essential in maximizing its performance. Leverage Instapage's built-in tools to run A/B tests and analyze user behavior.

  1. Heatmaps: Use this feature to see where visitors click the most for strategic adjustments.
  2. A/B testing: Test different headlines or layouts to find what converts best.
  3. Performance analytics: Review metrics on traffic sources and conversion rates to inform your strategies.

Effective microsite building involves understanding your audience and constantly refining your approach. With Instapage, you can create a dynamic landing experience that will not only attract visitors but convert them into loyal customers.

Ready to elevate your marketing game with Instapage's microsite builder designed specifically for handymen? Start your free trial today and watch your conversions soar.

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite builder for handymen in action

See microsite builder for handymen in action

In this tutorial, AJ explains how to set up a handyman website for free using Google Sites, using his own Greenshire Handyman website as an example. He shares that he initially planned to hire someone for the website but discovered a simpler, cost-effective solution. The first step in the process involves obtaining a domain name, which AJ suggests doing through Google Domains. He emphasizes the ease and practicality of creating a website yourself without incurring high costs, encouraging viewers to learn from his experience and apply the steps to their own handyman businesses.

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