A go-to microsite software for Event promoters to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Event promoters offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Unlocking the power of a microsite builder for event promoters with Instapage

Event promoters seeking to maximize their marketing efforts can leverage the unique capabilities of Instapage's microsite builder. Designed for flexibility and ease of use, Instapage enables quick creation of targeted landing pages specifically for events, ensuring that all marketing initiatives deliver measurable results and increased engagement.

Why choose a microsite builder for your events?

A dedicated microsite plays a critical role in promoting events effectively. By providing a focused online space for all relevant information, a microsite enhances user experience and simplifies navigation. Here are several advantages:

  1. Improved brand messaging: Keep your event branding consistent and compelling, directly reflecting the essence of your event.
  2. Enhanced user experience: Create a tailored experience that guides visitors to important information quickly and efficiently.
  3. Higher conversion rates: With persuasive content and strategic call-to-action placements, your microsite can significantly improve ticket sales and registrations.

Step 1: Creating your event microsite

Begin by utilizing Instapage's extensive library of conversion-focused layouts to craft a visually striking microsite.

  1. Choose a template: Browse through our 100+ professional templates tailored for various events, ensuring your site aligns with your branding.
  2. Customize your content: Use our easy drag-and-drop editor to populate the site with engaging visuals and compelling text.
  3. Incorporate registration tools: Ensure you integrate forms and payment gateways to streamline ticket purchasing or sign-up processes.

Step 2: Optimize for conversions

Once your microsite is built, leverage Instapage's built-in optimization features to boost its effectiveness.

  1. Conduct A/B tests: Experiment with different page elements such as headlines, images, and CTAs to find what resonates best with your audience.
  2. Utilize heatmaps: Analyze user engagement through heatmaps to pinpoint popular content areas and improve underperforming sections.
  3. Monitor analytics: Use our analytics dashboard to track conversion rates and user behavior, allowing for ongoing optimizations.

Step 3: Personalize the experience

To heighten engagement and transactions, personalize your content based on audience insights.

  1. Dynamic text replacement: Tailor page content based on visitor demographics or referral sources for a more personalized feel.
  2. AdMaps integration: Align your paid ad campaigns with dedicated landing pages that reflect unique offers for specific target segments.
  3. Audience-level tracking: Leverage metrics from your marketing campaigns to refine your approach and enhance user targeting.

In conclusion, using a microsite builder like Instapage empowers event promoters to enhance their marketing strategies, resulting in improved customer engagement and higher conversion rates.

Don't miss out on optimizing your event promotions! Sign up for Instapage today and start building high-effective microsites that convert visitors into attendees.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See microsite builder for event promoters in action

See microsite builder for event promoters in action

Hi, I'm Tina from Zoho Backstage. Backstage is an online enterprise event management tool designed to help create memorable events. To design your event's microsite, first, create your event and then click the design tab in the microsite builder. Here, you can view what your microsite will look like based on the information provided in previous tabs. A default theme is selected, but you can choose a different one. The microsite comes with a default set of pages, which you can add to, rearrange, or personalize. Additional options include hiding, editing, and resetting changes before saving. Customize your microsite to reflect your event's brand by adding a relevant logo, selecting a cover photo or video for the homepage header, and adjusting the banner layout.

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