Microsite software for email marketers — Effortless landing page creation & optimization

Use our beginner-friendly microsite creator for email marketers and stand out in the digital landscape.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Elevate Your Marketing with an Effective Microsite Builder for Email Marketers

Creating targeted microsites is essential for email marketers aiming to engage their audience and boost conversions. Instapage offers a powerful microsite builder designed to simplify your marketing strategy while significantly enhancing customer interaction and brand loyalty.

Why Choose Instapage as Your Microsite Builder?

Instapage empowers marketers with a flexible microsite builder that minimizes costs while maximizing the effectiveness of landing page experiences. Its 100+ conversion-focused layouts and Instablocks allow you to build high-impact microsites without any coding knowledge. This means that marketers from various sectors such as business services and tech can quickly create pages tailored to specific campaigns.

  1. Conversion-Oriented Designs: Every layout is designed with the sole purpose of driving conversions, ensuring that visitors take action.
  2. Quick and Efficient Setup: Launch your microsites rapidly to keep pace with market trends and consumer demands.
  3. No Technical Skills Required: This user-friendly platform empowers every marketer, making coding knowledge unnecessary.

Steps to Create Your First Microsite

Follow these steps to start building your microsite with Instapage:

  1. Select a Template: Begin by choosing from Instapage's diverse library of conversion-optimized templates tailored to engage your audience.
  2. Customize Your Content: Incorporate personalized messages, unique CTAs, and brand-specific elements to align the microsite with your marketing strategy.
  3. Optimize for Performance: Use built-in A/B testing tools and heatmaps to understand visitor behavior, allowing you to fine-tune your approach.

Optimizing Your Microsite for Maximum Impact

Once your microsite is live, focus on optimization. Use Instapage's analytics dashboard to track performance:

  1. Evaluate Visitor Engagement: Analyze heatmaps to see where users click most and adjust your layout accordingly.
  2. Conduct A/B Testing: Systematically test different versions of your content to discover which elements resonate best with your audience.
  3. Utilize Personalization Features: Implement dynamic text replacement and match ads to relevant content to improve user experience.

By continuously optimizing your microsite, you can enhance user engagement, ultimately increasing conversions and building stronger brand trust.

In conclusion, choosing the right microsite builder is crucial for marketing success. Instapage offers not only the tools you need but also the insights to transform your marketing efforts.

Ready to revolutionize your marketing strategy? Sign up for Instapage today and explore how our microsite builder can elevate your email marketing campaigns!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder for email marketers in action

See microsite builder for email marketers in action

Dynamics 365 Marketing introduces an improved email editor designed for easy email creation without compromises. The revamped interface enhances user experience with a streamlined process, an expanded editing space, a new slim header, and fewer tabs. The fixed toolbar at the top of the screen simplifies editing tasks. Users can create visually appealing emails using a user-friendly toolbox and property paints, with expanded editing options such as flexible layouts and adjustable column widths. No HTML skills are necessary, as all functionalities are accessible through the UI. Enhanced email rendering and a new preview environment ensure optimal email presentation across different devices and clients, further elevating the user experience in real-time marketing.

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