Use microsite software for custom companies to start your website journey

Create beautiful websites effortlessly with our Instapage’s intuitive microsite creator for custom companies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Personalized microsites: Your ultimate how-to guide

Microsite builders provide marketers with the ability to create tailored landing page experiences without the need for extensive developer resources. With Instapage, companies can quickly launch personalized microsites that resonate with their unique audience segments, particularly in today's dynamic markets such as Tech/SaaS and Financial Services.

Understanding the Benefits of a Microsite Builder

A microsite builder simplifies the complexities of digital marketing by enabling organizations to create specific landing pages that address niche markets. Instapage focuses on enhancing conversions through a range of powerful features including customization, analytics, and collaboration tools.

  1. Customization: Easily personalize microsites without extensive design knowledge.
  2. Analytics: Gain insights on user interactions and optimize your content.
  3. Collaboration tools: Share and receive feedback in real-time with team members and stakeholders.

Step 1: Choosing Your Templates

The first step in building your microsite is selecting the right templates from Instapage's extensive library. Consider your brand's message and the specific audience you're targeting.

  1. Select a layout that aligns with your brand identity and purpose.
  2. Choose conversion-focused designs that guide users towards specific actions.
  3. Utilize the unique Instablocks for modular design flexibility.

Step 2: Personalizing Your Content

After selecting a template, personalize the content to speak directly to your target audience. This can involve dynamic text replacement and tailored messaging.

  1. Employ dynamic content features to cater to different audience segments.
  2. Use AdMaps to align particular ads to corresponding landing pages.
  3. Integrate personalized calls-to-action based on visitor behavior.

Step 3: Optimizing for Conversions

Once your microsite is live, use Instapage’s built-in optimization features to refine your approach. This includes A/B testing and performance analytics to continually enhance your landing page effectiveness.

  1. Implement A/B tests to compare different versions of your pages.
  2. Utilize heatmaps to understand user behavior and preferences.
  3. Regularly assess metrics to ensure goals align with audience engagement.

By following these steps, marketers can effectively utilize Instapage’s microsite builder to capitalize on specialized campaigns that enhance conversion rates and drive brand loyalty.

Ready to elevate your marketing game? Start building your custom microsite today with Instapage and cultivate a more engaged customer base!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder for custom companies in action

See microsite builder for custom companies in action

Website builders incorporating AI are becoming increasingly common, allowing users to create professional websites quickly and easily. This tutorial showcases various AI website builders, highlighting their functionalities based on user goals. It begins with Mixo, which generates a complete landing page from a simple text prompt, including copy, images, a logo, and brand name, along with email collection capabilities. This tool is particularly beneficial for businesses needing a landing page for testing new ideas such as courses, products, or software. Users can launch their sites within minutes, drive traffic, and assess market interest before fully developing their offerings, making it a practical solution for validating concepts and ensuring product-market fit.

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