Instapage’s microsite software for agile teams — the only solution you need

Enjoy the enhanced convenience, rich functionality, and intuitive collaboration tools with our microsite creator for agile teams.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Maximize your marketing impact with an agile microsite builder

In today's fast-paced digital landscape, leveraging an agile microsite builder can significantly enhance your marketing efforts. Instapage provides a tailored solution designed for marketers across sectors like business services, tech, and education, aiming to reduce costs while optimizing conversions. With its powerful features, your team can create impactful and relevant landing pages quickly and efficiently.

Understanding the benefits of an agile microsite builder

An agile microsite builder facilitates rapid development and deployment of targeted landing pages, allowing businesses to adapt quickly to market trends. Key benefits include:

  1. Cost Efficiency: Save on development costs with user-friendly tools that eliminate the need for a dedicated tech team.
  2. Speed: Launch landing pages in minutes instead of weeks, enabling timely marketing campaigns.
  3. Enhanced Conversion Rates: Utilize data-driven designs and A/B testing to improve user responses.

Step 1: Choose the right templates for your microsite

Selecting the right templates is crucial for your microsite's success. Instapage provides access to over 100 conversion-focused layouts. Consider the following:

  1. Industry-Relevant Designs: Match your template selection to your industry, be it education or financial services, to speak directly to your audience.
  2. Mobile Responsiveness: Ensure all templates are mobile-friendly, catering to users on various devices.
  3. Customization Capabilities: Choose templates that allow for easy personalization to align with your brand.

Step 2: Optimize with built-in experimentation tools

To maximize conversions, leverage advanced optimization features embedded in Instapage. Consider employing the following strategies:

  1. A/B Testing: Experiment with different designs and content to see what resonates most with your audience.
  2. Heatmaps: Analyze user behavior on your microsite to identify potential areas for improvement.
  3. Analytics Dashboard: Monitor performance metrics to refine future campaigns effectively.

Step 3: Personalize the user experience

Personalization can make a significant difference in user engagement. Harness Instapage’s dynamic features to tailor content specifically to your audience. Strategies include:

  1. Dynamic Text Replacement: Customize headlines and messages based on individual visitor data.
  2. AdMapping: Align specific ads to tailored landing pages, ensuring users see content that matches their expectations.
  3. Audience-Level Tracking: Utilize detailed metrics to understand interactions and adjust strategies promptly.

By following these steps, marketers can leverage an agile microsite builder to not only enhance their online presence but also foster deeper connections with their audience.

Get started today with Instapage and revolutionize how you create landing pages. With our agile microsite builder, remarkable results are just a few clicks away!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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