Make the most of our microsite software compatible with Google Analytics

Use our microsite creator compatible with Google Analytics and transform your creative ideas into profitable campaigns.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Mastering the Microsite Builder Compatible with Google Analytics

Creating effective microsites is essential for marketers aiming to boost conversions and brand trust. Instapage offers a robust Microsite Builder that integrates seamlessly with Google Analytics. By focusing on user behavior, tailored content, and responsive design, marketers can leverage this tool to deliver targeted experiences that drive results.

Understanding the Microsite Builder

This section outlines the core functionalities and advantages of using a Microsite Builder with Google Analytics capabilities. This combination aids in crafting customized landing pages quickly while gaining valuable insights into user interactions.

  1. Ease of use: Instapage's intuitive interface allows users to build landing pages without coding knowledge, making it accessible for marketing teams of all skill levels.
  2. Conversion-focused designs: Access to over 100 pre-designed layouts ensures pages are optimized for conversions, catering to unique audience requirements.
  3. Data-driven decisions: Integrating Google Analytics enables tracking of user engagement metrics, facilitating targeted optimizations based on real-time feedback.

Setting Up Your Microsite with Google Analytics

To start building your microsite, follow these essential steps:

  1. Sign up for an Instapage account: Create your account which grants access to the landing page development tools.
  2. Connect Google Analytics: Integrate your Google Analytics account by following the step-by-step instructions provided in Instapage's settings.
  3. Choose a template: Select from various conversion-focused templates that align with your marketing goals and brand identity.

Leveraging Analytics for Optimization

Opt for data-driven enhancements by focusing on key performance indicators (KPIs) and adjusting strategies based on collected insights.

  1. Conduct A/B Testing: This allows for testing variations of landing page elements to discover which versions lead to better conversion rates.
  2. Heatmap Tracking: Utilize heatmaps to visualize user engagement on landing pages, identifying areas for improvement.
  3. Performance Metrics: Regularly review the analytics dashboard to assess page performance, adjusting approaches as necessary for continuous growth.

In conclusion, employing a Microsite Builder compatible with Google Analytics equips marketers with the tools required to not just create visually appealing landing pages but also to continually optimize them based on user data.

Take action today by exploring Instapage's features and begin crafting high-converting microsites that connect with your audience effectively.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder compatible with google analytics in action

See microsite builder compatible with google analytics in action

To use the URL builder in the Help Center, click the provided link and scroll to the URL builder form. Start by entering the landing page URL where users will be directed. Then, fill in the Campaign Source and Campaign Medium fields. Optionally, include Campaign Term and Campaign Content fields as well. The Campaign Name must be descriptive enough for recognition in Google Analytics reports. For naming conventions, it's advisable to use single words for tags, as phrases will have underscores added by the URL builder. Maintain consistent spelling and capitalization, since Google Analytics differentiates based on case. For example, a campaign named PROMO1 in uppercase will be tracked separately from a lower-case version.

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