Optimize with impact: landing page software for online business

Elevate your marketing campaigns with Instapage and its robust landing page creator for online business. Get everything you need to professionally craft visually stunning pages that captivate audiences, turning visitors into customers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Landing page business: Your ultimate how-to guide

Creating effective landing pages can significantly impact your online marketing success. Instapage provides an intuitive platform that allows marketers to design landing pages quickly and with precision, enhancing conversion rates while minimizing costs. This guide offers a step-by-step approach to utilizing Instapage effectively, ensuring tailored landing page experiences that resonate with your target audience.

Understanding landing page software for online business

Landing page software such as Instapage plays a crucial role in digital marketing. Marketers can leverage this tool to create specialized pages for various campaigns without requiring extensive technical knowledge. Features like customizable templates, A/B testing, and real-time analytics facilitate seamless page optimization, driving higher conversions and better customer experiences.

Step 1: Choosing the right layout

The first step in creating a compelling landing page is selecting a layout that aligns with your campaign goals. Instapage offers over 100 conversion-focused layouts that can be customized to meet specific needs. Here’s how you can choose the best layout:

  1. Identify your campaign objective: Understand whether your focus is lead generation, product promotion, or event registration.
  2. Select a layout style: Browse through templates categorized by industry to find one that resonates with your audience.
  3. Utilize Instablocks: Leverage pre-designed blocks for seamless integration of elements like testimonials, videos, and call-to-action buttons.

Step 2: Optimize for conversions

Once the layout is selected, optimizing the page for higher conversions is critical. Utilize Instapage's built-in experimentation features. Key actions include:

  1. Implement A/B testing: Create variations of your landing page to determine which elements perform best.
  2. Analyze heatmaps: Monitor where users interact most on the page to identify areas for enhancement.
  3. Utilize the analytics dashboard: Regularly review performance metrics to inform future changes.

Step 3: Personalize the user experience

Personalization can dramatically improve engagement rates. With Instapage, try the following strategies:

  1. Dynamic text replacement: Tailor your messaging based on user data to make the content more relevant.
  2. Integrate AdMaps: Align your ads with specific landing pages, ensuring continuity in user experience.
  3. Track audience metrics: Use data tools to understand audience behavior and preferences.

By following these steps using Instapage as your landing page software for online business, marketers can create tailored experiences that increase conversion rates and build brand trust.

Are you ready to revolutionize your marketing strategy? Start with Instapage today and transform your landing pages into conversion powerhouses!

Get more out of Landing page software for online business

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about page online business

See landing page online feature in action

See landing page online feature in action

Creating an effective landing page is essential, and several free builders can simplify this process. At number four, Tap Link allows you to organize multiple buttons on your landing page for a streamlined look. Coming in at number three is Systems.io, which is ideal for beginners focused on email marketing. Number two features Card.com, known for its ability to create responsive, one-page landing pages effectively. Topping the list at number one are Google Sites and Medium.com, as they are widely accepted links. In addition to these, there are several more landing page builders available for various needs.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about landing page online ai