An easy-to-go landing page software for digital marketers

Dive into web page creation effortlessly and with minimal investment using Instapage. Our landing page creator for digital marketers delivers a seamless experience to bring your ideas to life and reach your target audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate landing page creator for digital marketers

Instapage serves as a powerful landing page creator for digital marketers, enabling them to easily design pages that drive conversions and enhance customer engagement. By using our extensive library of over 100 conversion-enhanced templates and Instablocks, marketers can swiftly create and customize landing pages without needing any coding skills. This flexibility not only reduces costs but also amplifies the effectiveness of online marketing strategies.

Benefits of using Instapage as your landing page creator

With Instapage, digital marketers can transform their ideas into professional landing pages rapidly. Here are some of the primary advantages:

  1. No Coding Required: Instapage requires no programming knowledge, allowing marketers to create highly customized landing pages effortlessly.
  2. Built-In Optimization: Utilize powerful features like A/B testing and heatmaps to analyze on-page behavior, ensuring your content is optimized for maximum conversions.
  3. Dynamic Personalization: With tools such as dynamic text replacement, you can tailor messages for specific audience segments, enhancing relevance and engagement.

Step 1: Designing your landing page

Begin by selecting a template that aligns with your branding. Take the following steps:

  1. Choose a template that resonates with your campaign objectives and audience demographics. Instapage provides options tailored to various industries.
  2. Use the drag-and-drop editor to customize elements like text, images, and buttons, making sure the design is visually appealing.
  3. Add integrations for email marketing and tracking tools to ensure seamless communication and data collection.

Step 2: Optimize for conversions

Optimizing your landing page is essential for driving action. Consider these tactics:

  1. Conduct A/B tests: Compare multiple versions of your landing page to see which performs better in terms of conversion rates.
  2. Utilize heatmaps: Analyze how users interact with your page to identify areas for improvement.
  3. Incorporate clear calls-to-action (CTAs): Ensure that your CTAs are visible and compelling to prompt user engagement.

Step 3: Personalize the experience

Personalizing the user experience can significantly impact conversion rates. Here's how:

  1. Implement dynamic text replacement to address visitors by name or other personal identifiers, fostering a connection with your audience.
  2. Utilize AdMaps to align specific advertisements to tailored landing pages, ensuring cohesion in your marketing message.
  3. Track performance metrics at the audience level, allowing for ongoing adjustments and improvements.

By effectively designing, optimizing, and personalizing your landing pages using Instapage, you create a compelling experience that can significantly boost your conversion rates.

Ready to transform your marketing strategy with Instapage? Start creating your landing pages today and experience enhanced conversions and brand trust.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See landing page creator for digital marketers in action

See landing page creator for digital marketers in action

In this tutorial, you will learn how to create a landing page for free using card.com, a user-friendly website builder. Card.com allows you to build and publish up to three websites with complimentary domain names that end in card.com. You can start by selecting a new site and choosing from various templates available on the platform. The tutorial highlights the ease of using these templates to create appealing landing pages. Once a template is selected, you can customize it according to your preferences and then publish it directly to the web. This makes it accessible for anyone looking to establish an online presence without any cost.

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