The go-to landing page software for news outlets to increase conversions

Instapage is the ultimate landing page creator tailored for news outlets needs. Craft compelling pages that convert clicks into leads with minimal investment. Grow your digital presence effortlessly and efficiently!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Building effective landing pages with Instapage for news outlets

Creating a landing page is crucial for any news outlet aiming to enhance their online presence and capture audience engagement effectively. Instapage offers a powerful landing page builder designed to empower marketers to reduce costs while boosting conversions. With the ability to craft tailored landing page experiences, news outlets can strengthen brand trust and customer loyalty, leading to significant increases in conversion rates.

Why choose Instapage for landing pages?

Instapage stands out in the crowded market of landing page builders by providing several features tailored specifically for news outlets. Utilizing over 100 pre-designed layouts and the intuitive Instablocks system, marketers can create highly conversion-focused pages in minutes, without needing extensive coding skills.

  1. User-friendly interface: Instapage's design tools are easy to navigate, enabling seamless page creation.
  2. Conversion-optimized templates: Focus on layouts that have proven effective in driving user actions.
  3. No coding required: Empower your team to build landing pages without needing developer resources.

Step 1: Optimize your landing pages for higher conversions

Once your landing page has been constructed, the next vital step is optimization. Instapage equips users with built-in experimentation tools, along with detailed heatmaps, to monitor on-page behavior. This allows marketers to make informed decisions based on real-time data, maximizing their conversion potential.

Step 2: Personalize content for diverse audiences

Personalization is key in engaging your target audience effectively. With Instapage, you can dynamically deliver content that resonates with specific audience segments. Utilizing dynamic text replacement and AdMaps, news outlets can ensure their ads align seamlessly with their landing pages.

  1. Dynamic text replacement: Tailor on-page text dynamically based on user behavior and characteristics.
  2. AdMaps feature: Connect specific ads to dedicated landing pages, ensuring continuity in messaging.
  3. Audience-level tracking: Monitor how different audiences interact with tailored content.

Step 3: Collaborate for faster production

To speed up landing page production, team collaboration is essential. Instapage offers collaborative features like instant feedback, real-time editing, and the ability to share pages securely with stakeholders, ensuring everyone is on the same page.

  1. Real-time editing: Make changes that are instantly visible to all team members.
  2. Instant feedback: Streamline the review process by collecting input directly on the platform.
  3. Secure sharing: Easily collaborate with stakeholders while maintaining the security of your content.

By harnessing the power of Instapage, news outlets can create captivating landing pages that convert visitors effectively while optimizing production workflows.

If you're ready to elevate your news outlet's digital strategy, start building your first landing page with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See landing page builder for news outlets in action

See landing page builder for news outlets in action

Creating an effective landing page can be time-consuming, but there are simple and free builders available to streamline the process. The fourth option is Tap Link, which allows you to add multiple buttons, ensuring a clean look for your landing page. In third place is Systems.io, highly recommended for beginners interested in email marketing. Card.com comes in at second, as it enables users to create responsive and effective one-page landing pages. Finally, the top choice is Google Sites and Medium.com, as these platforms provide widely accepted links. Additionally, there are more landing page builders to explore, providing further options for users seeking to enhance their online presence.

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