Revolutionary landing page software for Marketing Automation

Revolutionize your digital marketing campaigns with our robust landing page creator for Marketing Automation. Easily design, deploy, test, and optimize your company's pages without third-party assistance for improved conversions and higher lead generation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Master the art of a landing page builder for marketing automation

Creating effective landing pages is crucial for driving conversions in your marketing strategy. Instapage's landing page builder offers an intuitive platform designed for marketers to easily craft, test, and optimize landing pages without requiring any coding knowledge. With its library of over 100 conversion-focused layouts and integration of powerful optimization tools, Instapage stands out in the realm of marketing automation.

Understanding the significance of landing pages

Landing pages serve as dedicated spaces that convert visitors by focusing on a single call to action. For marketers across various sectors—from business services to education—leveraging a landing page builder can vastly enhance engagement and brand trust. Instapage offers remarkable flexibility, enabling users to customize every element based on audience insights.

  1. Conversion-focused layouts: An array of high-performing templates tailored to different industries ensures that you can immediately engage your audience.
  2. Dynamic text replacement: This feature allows for personalized content delivery, increasing the likelihood of conversions by aligning messages directly with user intent.
  3. A/B testing capabilities: Easily conduct experiments to find out what works best for your audience, optimizing landing pages to elevate conversion rates.

Kickstart your landing page design process

To begin your landing page design with Instapage, follow these straightforward steps:

  1. Choose your preferred template: Begin by selecting from over 100 designs tailored to various marketing goals and industries.
  2. Customize elements: Modify text, images, and layouts using Instapage's user-friendly tools that do not require technical skills.
  3. Implement A/B testing: Set up tests to compare different versions of your landing page, allowing for data-driven decisions to enhance performance.

Optimizing for higher conversions

Once your landing page is live, ongoing optimization is essential. Here are key strategies:

  1. Utilize heatmaps: Analyze user behavior through visual data, pinpointing how visitors interact with your landing page.
  2. Track metrics: Use Instapage's analytics dashboard to monitor performance, ensuring you make informed adjustments to improve results.
  3. Continuous iteration: Regularly update your page based on A/B test outcomes and user feedback to maintain high engagement.

In conclusion, leveraging Instapage as your landing page builder can transform your marketing automation efforts. By designing tailored, high-converting pages, you can significantly enhance your customer acquisition and brand loyalty.

Ready to elevate your marketing strategy? Start building impactful landing pages with Instapage today and witness the difference in your conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See landing page builder for marketing automation in action

See landing page builder for marketing automation in action

When a contact converts on your landing page, it indicates intent and marks the transition from a website visitor to an interested lead, commonly known as a Marketing Qualified Lead (MQL). MQLs have shown interest in a brand's offerings due to marketing efforts, making them more likely to become customers. To effectively engage with these leads, businesses should follow up promptly to nurture them into customers. One effective way to manage this process is through landing page automation, which facilitates the interaction and follow-up needed to convert leads into paying customers, ensuring businesses make the most of the opportunities presented by MQLs.

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Supercharge your ad campaigns with high-performing landing pages.

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