HTML page software with A/B testing capabilities unleashed

Experience the potential of HTML page creator with A/B testing capabilities and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization Boost results through landing page optimization sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

The best wallet-friendly HTML page builder with A/B testing capabilities

Are you new to designing websites and landing pages, or maybe just the thought of it gives you chills? Using our HTML page builder with A/B testing capabilities might just be that low-risk, extremely user-friendly, and inexpensive solution you were searching for. It’s filled with various building configuration features, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.

Although the Instapage creator provides a number of templates and pre-added visual resources, there’s plenty of room for creativity and customization. Start getting the most out of Instapage in a snap.

Getting started with our HTML page software with A/B testing capabilities

  1. Log in to your Instapage account or set up a new one.
  2. In the top left corner, choose Create Page and choose your page type. Come up with a title for it.
  3. Start off with one of 200+ templates ideal for different types of websites.
  4. Benefit from the numerous layout elements to change your page's layout.
  5. Select to add text, change its size and font, upload images, build in videos, and use other options available in the left sidebar.
  6. Create a form and check it in the builder before publishing the changes.
  7. Preview your landing page to ensure it looks and functions as intended.
  8. Proceed to publish your page by choosing any of the available publishing methods.

As you explore our HTML page creator with A/B testing capabilities, you’ll find that it doesn’t require much of a learning curve, no matter your tech background or past skills. It frees you from needing to hire a dedicated developer or designer to launch your page. Furthermore, while Instapage provides many no-code widgets and elements, you can still improve your landing page by implementing custom HTML, Javascript, and CSS for additional versatility.

Improve your page’s creation process with our user-friendly website builder. Start increasing your online presence today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See html page creator with a/b testing capabilities in action

See html page creator with a/b testing capabilities in action

hey everyone Im Tyler gerzen Im a product manager here at Mutiny and today Im excited to introduce our new Advanced PB testing capabilities allowing our customers to run sophisticated experiments across your website to increase conversions and make the most of every dollar lets take a look first thing I want to talk about here is kind of this theme around element level controls so when I say element thats an element on your website and effective a b testing means not just altering existing elements on the page but sometimes adding new elements or reordering layouts and sometimes even changing the underlying code with Mutiny you can now do it all so lets jump in Im looking here in the Mutiny editor at uh give mes homepage website and so the test that I want to run as an example here is to show what happens if we want to add a secondary CTA over here this is a common common test for a b testing tools and so what I want to do is Im actually going to add a net new element to my si

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