The intuitive HTML page software for Web designers

Harness the potential of Instapage's HTML page creator for Web designers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Html page builder: Your ultimate how-to guide

A robust HTML page builder designed for web designers is essential in today's digital landscape. With Instapage, marketers can create stunning landing pages quickly, boosting conversions and fostering brand loyalty. This comprehensive guide outlines how to effectively leverage the HTML page builder to create captivating online experiences tailored to your audience.

Understanding the Basics of HTML Page Builders

HTML page builders simplify the process of designing and launching web pages, enabling marketers to craft visually appealing sites without extensive coding knowledge. Instapage's platform affords users a flexible environment with over 100 conversion-focused layouts and customizable Instablocks, allowing for unique page designs with ease.

  1. No coding required: Instapage's HTML page builder allows you to create pages without needing programming skills, streamlining the development process.
  2. Versatility: Ability to cater to specific industries such as education and financial services by adapting landing pages to their unique needs.
  3. Real-time collaboration: Work together with team members or stakeholders to provide instant feedback and make edits, speeding up production.

Setting Up Your First Landing Page

To get started, follow these steps to create a landing page using Instapage's HTML page builder. Using pre-built templates can significantly reduce setup time.

  1. Choose a template: Select from a library rich in designs suited for various marketing strategies, ensuring an attractive first impression.
  2. Customize your chosen layout: Utilize Instablocks to rearrange elements and adapt the design to match your brand's aesthetic.
  3. Preview and optimize: Before publishing, preview your landing page and make necessary adjustments to ensure optimal performance.

Optimizing Your Landing Page for Higher Conversions

Once your page is live, focus on optimization strategies to improve performance. Instapage provides built-in experimentation features that facilitate A/B testing.

  1. Use heatmaps: Gain insights into user behavior to understand which elements engage your visitors and adjust accordingly.
  2. Conduct A/B tests: Compare different versions of your page to determine the most effective design and content strategies.
  3. Analyze performance: Utilize the analytics dashboard to track conversion rates and make data-informed decisions on future improvements.

By implementing these strategies, users can not only enhance the aesthetics of their pages but also significantly increase conversion rates.

Instapage's HTML page builder enables web designers to create high-quality landing pages tailored to their audience, fostering engagement and loyalty among customers.

Ready to elevate your marketing efforts with tailored landing pages? Start your journey with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about html website builder online

See html page builder online feature in action

See html page builder online feature in action

Once you've downloaded Google Web Designer, double click to open a new file. Select 'Create New File' and modify settings to create an expandable one-drop display video for Google Ads. Enable 'Responsive Layout' and choose 'Customized' to allow adjustments to your window size later. After this, opt for 'HTML with Pages' and name your file (e.g., 'Home'). Click 'OK' to generate a blank window. To adjust the size, select the arrow tool and click the blank space in the bottom right corner to input dimensions, such as 800 by 500, typical for websites. As you progress, you can further adjust these dimensions as needed.

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