Unleash the power of HTML page software for custom companies with Instapage solutions

Propel your digital success to new heights with our powerful HTML page creator, designed for custom companies and tailored to their needs. Optimize your company’s online campaigns and turn clicks into customers in minutes with minimal investment.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your marketing potential with an HTML page builder for custom companies

Instapage provides a powerful and intuitive HTML page builder that enables marketers in various sectors to design tailored landing pages with ease. By utilizing our extensive library of over 100 conversion-focused layouts and Instablocks, you can quickly create landing pages without the need for coding or developer assistance. This streamlined approach not only reduces costs but also enhances conversion rates, making your marketing strategy more effective.

Step 1: Choosing the Right Template

Selecting an appropriate template is crucial for the success of your landing page. Instapage offers a rich selection of responsive templates that can be tailored to fit your brand's unique needs, whether you're in Marketing and Advertising, Tech/SaaS, or Education.

  1. Responsive Design: Ensure a seamless experience across devices with templates designed for mobile and desktop views.
  2. Conversion-Focused Layouts: Select layouts optimized to drive specific user actions, whether filling out a form or making a purchase.
  3. Customization Options: Easily modify colors, fonts, and images to create a page that reflects your brand identity.

Step 2: Utilizing Built-in Optimization Features

Once your page design is in place, leveraging Instapage's built-in optimization tools is essential. These features help you enhance your page's performance by providing actionable insights.

  1. A/B Testing: Experiment with different versions of your page to determine what resonates best with your audience, ultimately increasing conversions.
  2. Heatmaps: Gain insights into user behavior on your landing page, allowing you to refine design elements based on actual user interactions.
  3. Analytics Dashboard: Track the performance of your landing pages in real-time with comprehensive analytics, ensuring that you stay informed about what works.

Step 3: Personalizing User Experience

To truly engage your audience, personalization is key. Instapage allows marketers to customize landing pages for different segments of their audience, improving relevance and trust.

  1. Dynamic Text Replacement: Modify content according to the user's source or previous interactions for a tailored experience.
  2. AdMap Integration: Align ads with dedicated landing pages that speak directly to your users' interests, boosting conversion rates.
  3. Audience-Level Tracking: Monitor the success of your personalized campaigns with detailed analytics that segment performance by audience group.

By following these steps, marketers can effectively utilize Instapage's HTML page builder to create impactful landing pages that drive conversions and foster customer loyalty.

Ready to create your own custom landing page with Instapage? Start building today and see how effortless it can be to achieve your marketing objectives.

Don't miss out on the opportunity to improve your marketing strategy. Join other leading brands in revolutionizing their landing page experience with Instapage's powerful tools.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See html page builder for custom companies in action

See html page builder for custom companies in action

Website builders incorporating AI allow users to create professional websites quickly and easily, even without coding knowledge. The tutorial demonstrates various tools, starting with the simplest, Mixo, which generates a full landing page from a simple text prompt, including copy, images, logos, and email collection. This is particularly valuable for testing new ideas, such as courses, products, or software, by launching a site rapidly to gauge interest and product-market fit. The process aids businesses by verifying concepts and minimizing development risks. Several demo sites will be shown to illustrate these capabilities, and all mentioned tools are free to test.

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