The intuitive HTML page software for Bid managers

Harness the potential of Instapage's HTML page creator for Bid managers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Optimize Your Marketing with an HTML Page Builder for Bid Managers

Creating compelling landing pages is crucial for bid managers seeking to drive conversions at a lower cost. Instapage offers an intuitive HTML page builder that simplifies the process, allowing marketers from various sectors, including education, tech, and financial services, to craft engaging pages effortlessly. With a diverse selection of over 100 conversion-focused layouts and Instablocks, users can build visually stunning pages without needing coding skills.

Understanding the Importance of an HTML Page Builder

An HTML page builder is essential for marketers focused on generating leads and enhancing brand trust. With Instapage, you can create specific pages targeting unique buyer personas, a vital step for optimizing the marketing funnel. This tool removes the necessity for extensive IT support, streamlining the process for marketing teams in business services and energy sectors where agility is critical.

  1. Cost Efficiency: Reduce reliance on developer resources, enabling faster project completion.
  2. Enhanced Conversions: Utilize built-in experimentation features to create high-performing landing pages.
  3. User Engagement: Customize content dynamically to match audience interests, increasing the likelihood of conversion.

Building Your First Landing Page Step-by-Step

Starting with Instapage is straightforward, even for those with limited technical skills. Follow these steps to create your first landing page:

  1. Choose a Template: Explore over 100 professionally designed layouts tailored for high conversion rates.
  2. Customize Your Content: Utilize drag-and-drop functionality to add and edit elements like images, text, and forms.
  3. Optimize for Mobile: Ensure your pages are responsive to enhance user experience across devices.

Using Optimization Features for Higher Conversions

Once your page is established, leveraging optimization features can significantly enhance its effectiveness. Consider these strategies:

  1. A/B Testing: Experiment with different headlines or images to see which version performs better.
  2. Heatmaps: Utilize detailed heatmaps to assess user behavior and adjust your layout accordingly.
  3. Performance Dashboard: Analyze key metrics to refine your strategy for future campaigns.

By applying these strategies, you enhance the potential impact of your landing pages, creating pathways for improved conversion rates and revenue.

The combination of a robust HTML page builder and thoughtful optimization can empower marketers to build trust with customers while achieving business goals.

Start using Instapage today and unlock the full potential of your marketing strategies with an HTML page builder designed for bid managers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See html page builder for bid managers in action

See html page builder for bid managers in action

In this tutorial, Andy from BoldGrid Support demonstrates how to incorporate custom HTML into posts and pages using the BoldGrid Post and Page Builder. He emphasizes that while a basic understanding of HTML is helpful, it is not necessary to fully benefit from this feature. The video covers various ways to use custom HTML, including populating blog content directly from HTML and making inline CSS adjustments. Starting with a blank page themed around music, Andy mentions he has prepared a blog post in HTML regarding the history of vinyl records, setting the stage for showcasing the integration of custom HTML within the BoldGrid environment.

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