Explore the capabilities of a robust CRM website software

Take your online presence to the next level with the CRM website creator you can manage yourself. Reach new audiences easily.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Crm website builder: Your ultimate how-to guide

Creating effective landing pages is crucial for successful online marketing, especially when using CRM website software like Instapage. Instapage offers a flexible platform that allows marketers to build landing pages quickly using conversion-focused templates. The ease of use, coupled with powerful optimization tools, empowers businesses to grow their conversions while keeping costs down.

Understanding CRM website software

CRM website software serves as an essential tool for businesses to manage customer relationships, streamline marketing efforts, and foster customer loyalty. By leveraging Instapage's platform, marketers in various sectors such as business services, education, and financial services can create engaging, relevant landing pages tailored to their specific audience needs. This ensures a more personalized approach, ultimately enhancing user experience and boosting conversion rates.

Creating landing pages with Instapage

To create effective landing pages that convert, follow these steps:

  1. Select a template
  2. Choose from over 100 conversion-focused layouts designed for various industries and purposes, ensuring your page resonates with your target audience.
  3. Customize your content
  4. Utilize dynamic text replacement and personalized content options to tailor your message to specific customer segments, enhancing relevance.
  5. Implement A/B testing
  6. Run experiments using Instapage's built-in A/B testing features to identify which variations of your landing page perform better, allowing continuous optimization.

Optimizing for conversions

Optimization is key to ensuring your landing pages perform at their best. Implement the following practices:

  1. Use heatmaps
  2. Analyze user behavior on your pages to identify what elements capture attention and what might be hindering conversions.
  3. Track performance metrics
  4. Utilize the analytics dashboard to monitor page performance, engagement rates, and overall effectiveness, allowing for data-driven adjustments.
  5. Solicit feedback
  6. Leverage collaboration features to get input from team members or stakeholders, ensuring that everyone contributes to enhancing page designs.

Enhancing collaboration

Collaboration among marketing teams can significantly streamline the landing page development process.

  1. Real-time edits
  2. Work together in real-time to make edits, improving efficiency and reducing time to launch.
  3. Feedback loops
  4. Provide and receive instant feedback on page designs and content, allowing for quick iterations and enhancements.
  5. Sharing with stakeholders
  6. Securely share pages with external stakeholders for broader insights and approvals, fostering a collaborative environment.

By employing CRM website software such as Instapage, marketers can create tailored landing pages that significantly boost conversion rates and customer trust.

Ready to simplify your landing page creation process? Discover how Instapage can help you engage your audience effectively and drive meaningful results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about crm website software

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