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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to maximizing your digital marketing campaigns with Instapage

Optimizing landing pages is crucial for achieving high conversion rates in any digital marketing strategy. Instapage provides the most powerful tools designed specifically to enhance your conversion rate optimization (CRO) efforts. This step-by-step guide will walk you through the integral features offered by Instapage to help you create landing pages that captivate and convert.

Understanding the basics of landing page optimization

Landing page optimization is a systematic approach to improving the conversion rate of your campaigns. With Instapage, you have access to over 100 ready-to-use templates that are proven to convert. These templates are designed with best practices in mind, allowing you to focus on your marketing message rather than starting from scratch.

  1. High-converting templates: Select from a variety of professionally designed options that cater to various industries.
  2. Drag-and-drop functionality: Easily customize templates without the need for coding skills.
  3. Responsive layouts: Ensure that your landing pages look great on all devices, improving user experience and engagement.

Dynamic personalization for targeted audience engagement

Personalization can significantly elevate the performance of your landing pages. Instapage offers dynamic text replacement, which allows you to tailor content based on the visitor’s source or inputs, ensuring relevance and enhancing user experience.

  1. Dynamic text replacement capabilities: Automatically adjust headlines and body text to align with marketing campaigns.
  2. Ad-Mapping features: Link your ads to specific landing pages for a cohesive user journey.
  3. Audience-level metrics: Analyze performance based on distinct audience segments for better insights.

Testing and optimization to boost conversions

To ensure that your landing pages continually perform at their best, utilize built-in experimentation features that allow for A/B testing. This method enables you to test different variations of your landing pages and identify which elements contribute to higher conversion rates.

  1. A/B testing tools: Create variations of your landing pages to measure what works best.
  2. Heatmaps: Visual insights to understand user interaction for better adjustments.
  3. Analytics dashboard: Monitor key performance indicators (KPIs) to make informed changes.

By employing these strategies through Instapage, marketers can enhance the effectiveness of their digital campaigns.

Are you ready to transform your landing pages into high-converting assets? Start now with Instapage's comprehensive platform that is designed with your marketing success in mind.

Explore our powerful features and launch your first optimized landing page today. Join countless marketers who are boosting their ROI with Instapage.

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