Take your whitepapers page creation experience to the next level with our BigCommerce-compatible template
Build and integrate high-converting whitepapers page templates with BigCommerce effortlessly!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to optimizing landing pages with Instapage
Instapage is your ultimate solution for creating high-converting landing pages, designed to enhance your digital marketing campaigns. As a powerful landing page and CRO platform, it provides intuitive tools that allow marketers to maximize their ROI. With its user-friendly interface, you can easily develop personalized experiences that engage prospective customers and boost conversions.
Understanding the basics of landing pages
Landing pages serve as critical touchpoints in your marketing funnel. They focus on converting visitors into leads or customers by offering targeted content that aligns with your ad campaigns. Instapage simplifies this process with over 100 ready-to-use templates tailored for different industries, ensuring that every marketer can create effective pages without needing coding skills.
- Templates: Access to a variety of ready-to-use high-converting templates that cater to different marketing needs.
- Customization: Utilize a drag-and-drop editor to tailor your landing page design and content seamlessly.
- Lead Generation: Incorporate built-in lead generation elements to capture information and convert visitors.
Creating high-converting landing pages
To create effective landing pages, it starts with selecting the right template for your needs. Instapage provides numerous options that you can customize according to your audience's preferences.
- Define objectives: Clearly outline what you want to achieve with your landing page, such as collecting leads or driving sales.
- Tailor messaging: Use personalized content that resonates with your target audience, boosting engagement and conversion rates.
- Implement strong CTAs: Ensure your call-to-action buttons are clear and persuasive, directing users towards your desired outcome.
Optimizing landing pages for maximum effectiveness
Once your landing page is live, it's essential to analyze its performance continuously to drive improvements.
- A/B Testing: Regularly conduct tests comparing different versions of your landing page to identify which elements perform best.
- Heatmaps: Utilize heatmaps to analyze visitor interactions on your page. This insight helps you understand where users are clicking and how far they're scrolling.
- Analytics dashboard: Leverage Instapage’s analytics tools to track performance metrics, informing your optimization strategies.
By employing these strategies, marketers can transform their approach to digital campaigns and maximize ROI through effective landing page design.
By leveraging Instapage, you have the tools required to build high-impact landing pages that convert, optimizing your marketing endeavors strategically and efficiently.
Start boosting your marketing results today. Sign up for Instapage to access customizable templates and advanced CRO features that will elevate your campaigns.
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