Use the white web portal template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our white web portal template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for your landing page needs

Creating an effective landing page is crucial for maximizing conversion rates, and Instapage stands out as a robust solution. As the most powerful landing page and conversion rate optimization (CRO) platform, it enables marketers to accelerate campaign performance effortlessly. With a user-friendly interface and a plethora of features, you can launch high-impact pages that boost your marketing efforts across various sectors, from business services to financial services.

Understanding the basics of Instapage

Instapage offers a flexible platform designed to create landing pages quickly and efficiently. Whether you are in education or tech/SaaS, understanding its core functionalities is indispensable. Key features include customizable templates, a wide range of design elements, and a collaborative workspace that brings teams together, making it suitable for any size budget or team.

  1. Comprehensive templates: With over 100 high-converting templates available, users can easily find something that suits their campaign goals.
  2. Lead generation elements: Pre-built forms and interactive content facilitate immediate engagement with visitors, allowing for swift lead acquisition.
  3. Analytics dashboard: Monitor your landing page performance in real time, enabling fast adjustments and informed decision-making.

Building your first landing page with Instapage

To create your first landing page, start by selecting a template that aligns with your campaign objectives. Following that, utilize the intuitive drag-and-drop builder to customize the layout extensively. Choose images and text that resonate with your audience to ensure optimal engagement.

  1. Select a template: Explore Instapage’s library for a template that matches your marketing goals, such as lead generation or product launch.
  2. Customize your page: Use the drag-and-drop editor to adjust sections, fonts, images, and colors to reflect your brand’s identity.
  3. Integrate lead capture forms: Embed forms to ensure visitor information is easily captured, accelerating your conversion funnel.

Optimizing your landing page for conversions

Optimization is pivotal to ensuring your landing page achieves high conversion rates. Utilize Instapage's built-in A/B testing feature to compare variants and determine which elements resonate more with your audience. Tracking performance through heatmaps will provide insights into user behavior to fine-tune your page effectively.

  1. A/B testing: Create variations of your landing page to see which version yields better results, optimizing for maximum effectiveness.
  2. Heatmaps: Use heatmaps to analyze where users click most often on the page, enabling strategic adjustments to your layout.
  3. Performance metrics: Constantly assess click-through rates and conversion metrics to identify areas needing improvement.

With the right approach, Instapage's features can dramatically elevate your digital marketing campaigns.

Remember, landing pages are often the first touchpoint potential customers have with your business. Ensure they are polished, persuasive, and pertinent.

Get started with Instapage today and watch your online marketing efforts transform! Sign up for a demo or begin your free trial now.

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