Use the white experimental website template to enhance your brand’s visual identity and attract more visitors
Engage more visitors with our white experimental website template, designed for both beauty and conversion, and perfect for any industry.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An effective guide to maximizing ROI with Instapage
Instapage is considered the leading platform for creating landing pages focused on conversion rate optimization (CRO). With its all-in-one capabilities and access to over a hundred high-converting templates, marketers can quickly construct pages that capture leads effectively, optimizing campaigns without significant technical overhead.
Understanding the role of landing pages in digital marketing
Landing pages serve as critical touchpoints in the user journey. They are designed to encourage visitors to take specific actions such as signing up for a newsletter or making a purchase. By leveraging Instapage's easy-to-use interface and intuitive tools, marketers can design pages that not only aesthetically please but also engage and convert visitors more effectively.
- Conversion-focused design: Layouts are tailored to guide users towards completing a desired action.
- Lead generation features: Pre-built elements facilitate quick capture of visitor information.
- A/B testing capabilities: Allows marketers to compare different versions and choose the most effective design.
Step 1: Selecting the right template
The first step in creating a successful landing page is selecting a template that aligns with your campaign goals. Instapage offers over a hundred templates designed for various objectives, ensuring you find one that suits your needs perfectly.
Step 2: Customizing the page for your audience
Once you have selected a template, it's time to customize it according to your audience's preferences. Use Instapage's personalization features to create dynamic elements that resonate with different segments. Consider the following:
- Dynamic text replacement: Tailor messages according to user data for increased relevance.
- AdMaps: Align specific ads with unique landing pages for a cohesive user experience.
- Audience-level metrics tracking: Understand how different segments interact with your page.
Step 3: Optimizing for conversions
To maximize effectiveness, employ optimization strategies while monitoring how users interact with your landing page. Instapage provides tools that facilitate this process.
- Heatmaps: Visualize where users click most frequently to improve layout.
- A/B testing: Experiment with different headlines, images, and calls to action.
- Analytics dashboard: Continuously assess page performance to fine-tune your strategies.
By following these steps—selecting the right template, customizing thoughtfully, and optimizing for performance—you'll be better equipped to achieve exceptional results with minimal effort using Instapage.
Ready to take your marketing efforts to the next level? Start leveraging Instapage today and see how simple it is to create high-impact landing pages that drive conversions.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
