Use the white archive website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our white archive website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your marketing strategy with Instapage

If you're looking to enhance your digital marketing efforts, utilizing Instapage's all-in-one landing page and conversion rate optimization (CRO) platform can make a significant impact. This guide will walk you through the essential steps and techniques to maximize your marketing ROI using tailored landing pages.

Step 1: Choose the right landing page template

The foundation of a successful campaign lies in selecting a high-converting landing page template. Instapage offers over 100 ready-to-use templates that cater to various businesses, including marketing services, tech/SaaS, and financial sectors. By choosing a template that resonates with your brand and audience, you enhance your campaign's effectiveness.

  1. Tailored design: Select templates aligned with your industry identity, ensuring relevance and appeal.
  2. CTA optimization: Focus on templates with strong calls to action that drive conversions.
  3. Mobile responsiveness: Ensure the chosen template looks great on all devices to capture leads effectively.

Step 2: Integrate lead generation elements

To boost lead capture, integrate pre-built lead generation elements offered by Instapage into your selected template. These elements play a crucial role in maintaining user engagement and facilitating conversions.

  1. Email capture forms: Create visually appealing forms that encourage users to subscribe to newsletters or download resources.
  2. Social proof elements: Incorporate testimonials or reviews to build trust and credibility.
  3. Countdown timers: Use urgency to drive immediate action, especially for limited-time offers.

Step 3: Optimize and personalize for your audience

Optimization is key to continued success in your marketing campaigns. Instapage provides built-in experimentation tools that allow you to test different layouts, content, and calls to action effectively. Pair this with personalization features to tailor each experience to specific audience segments.

  1. A/B testing: Test variations of landing pages to determine the most effective versions.
  2. Dynamic text replacement: Customize content based on user keywords to enhance relevance.
  3. Audience targeting: Segment users clearly to deliver personalized experiences that drive engagement.

By following these steps, you can harness the full potential of your digital marketing campaigns with Instapage.

Ready to take your marketing campaigns to the next level? Start using Instapage today to create landing pages that convert.

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