Power up your website with call-to-action banners built within a template.

Use the website template with call-to-action banners along with other endless design possibilities at your fingertips.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An ultimate guide to creating high-converting landing pages with Instapage templates

Creating effective landing pages is essential for maximizing your ROI, especially in highly competitive sectors such as marketing and education. Instapage offers an array of features that enable marketers to develop tailored landing pages that elevate their campaigns and drive significant conversions.

Understanding the power of Instapage

Instapage, the leading landing page and CRO platform, provides tools to accelerate your marketing efforts. Not only does it simplify the process of designing and launching landing pages, but its built-in optimization features significantly enhance engagement and conversion rates. Users can select from over 100 high-converting templates and utilize various pre-built lead generation elements.

  1. Access to 100+ ready-to-use templates: These templates are designed based on proven conversion principles, allowing you to launch campaigns quickly.
  2. Customizable layout with Instablocks: Design pages without coding by utilizing flexible page elements.
  3. Heatmaps and analytics dashboard: Gain insights into user behavior and page performance to inform ongoing optimization.

Crafting your landing page

When you begin building your landing page, keep your target audience in mind. Understanding the specific needs of sectors like business services or education will help tailor your content effectively. Start with a compelling headline and strong visuals that resonate with your audience.

Optimizing landing pages for conversions

Utilizing Instapage's built-in experimentation features, you can easily perform A/B tests. This method allows you to compare variations of your page to see which elements drive more conversions.

  1. Conduct A/B tests to identify the best headline or image.
  2. Use heatmaps to analyze user interactions and optimize layout.
  3. Implement personalized content through dynamic text replacement based on user data.

Collaborating on page design

The collaboration features offered by Instapage enable real-time feedback and edits, streamlining the design workflow. Your team can work together effectively, ensuring that everyone contributes their expertise during the creation process.

  1. Instant feedback: Collect thoughts and critiques directly on the page.
  2. Real-time editing: Adjust elements on the fly during meetings or collaborative sessions.
  3. Secure page sharing: Facilitate feedback from external stakeholders while still maintaining control over the project.

By leveraging these strategies, marketers can maximize the effectiveness of their landing pages, ensuring higher engagement and improved ROI from digital campaigns.

Ready to transform your marketing campaigns? Start using Instapage today and watch your conversion rates soar! Sign up now for a free trial.

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