Website template with awards and certifications

Create customized landing pages quickly with 500+ conversion-focused layouts and Instablocks. Optimize for higher conversions, personalize content, and collaborate efficiently.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage's powerful landing page and CRO platform

As a marketer, using Instapage can significantly enhance the performance of your landing pages and conversion rate optimization (CRO). This step-by-step guide will unravel the advantages of this all-in-one platform, allowing you to skillfully boost your campaigns and yield impressive results without the necessity for extensive resources.

Understanding the importance of landing pages

Landing pages serve as critical touchpoints in your digital marketing strategy. With Instapage, marketing teams can create efficient, high-converting pages without needing coding expertise. This section highlights how optimized landing pages can lead to improved engagement, increased conversions, and ultimately a higher return on investment.

  1. Streamlined user experience: Instapage ensures your visitors have a seamless experience, minimizing distractions and focusing on your call to action.
  2. Built-in analytics: Use integrated analytics tools to track visitor behavior and page performance, helping you refine your strategies effectively.
  3. Template diversity: Access over 100 versatile templates designed to cater to different industries and campaign goals.

Steps to create an effective landing page

Creating a landing page with Instapage is a straightforward process. Follow these steps to ensure your page resonates with your target audience.

  1. Choose your template - Select from Instapage’s library of high-converting templates tailored to your niche.
  2. Customize the page - Utilize the drag-and-drop builder for effortless edits, focusing on branding and messaging.
  3. Add lead generation tools - Incorporate forms and CTAs that align with your campaign objectives to efficiently capture leads.

Optimizing your landing page for conversions

After creating your landing page, the next step is to optimize it for better conversion rates. This involves employing various techniques.

  1. A/B testing: Leverage Instapage’s A/B testing features to compare different versions and determine what resonates best with your audience.
  2. Data analysis: Use detailed heatmaps and analytics to understand user behavior on your page and refine based on insights.
  3. Personalization: Implement dynamic text replacement to deliver tailored messages that speak directly to your visitors' needs.

With these strategies, your Instapage landing pages can lead to measurable success, fostering a more engaging user experience and improved ROI.

Get started with Instapage today and watch how it transforms your digital marketing efforts into profitable campaigns.

Don't hesitate to explore the extensive features of Instapage! Sign up now for a free trial and unlock the full potential of your marketing campaigns.

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