Website Template for Website Builder Companies
Create stunning landing pages for your website builder company with Instapage's library of 500+ conversion-focused layouts and customization tools.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for landing page optimization
For marketers in business services, marketing and advertising, tech/SaaS, and education sectors, Instapage offers an unparalleled solution with advanced features that ensure your digital campaigns yield maximum ROI. This guide provides a step-by-step approach to harnessing the full potential of Instapage's landing page capabilities.
Understanding the fundamentals of landing pages
Landing pages are designed to convert visitors into leads or customers. Instapage distinguishes itself with over 100 professionally-crafted templates, allowing teams of any size to launch compelling landing pages quickly and easily. The intuitive drag-and-drop features enable marketers to customize their pages without needing a technical background.
- High-converting templates: Access ready-to-use designs that can be adapted to fit your brand messaging.
- Intuitive builders: Create visually appealing pages without coding, allowing for focus on content and strategy.
- Lead generation elements: Integrate forms and CTAs seamlessly to maximize lead capture.
Step 1: Building your landing page with Instapage
Creating your landing page on Instapage is straightforward. Start with selecting a template that aligns with your campaign objectives. Then customize it by adding your content, images, and branding elements.
Step 2: Optimizing for conversions
After creating your landing page, it's essential to optimize it to ensure high conversion rates.
- Utilize A/B testing: Experiment with different headlines, images, and layout designs to see what resonates best with your audience.
- Implement heatmaps: Analyze visitor behavior to identify where users click most, allowing for data-driven adjustments.
- Incorporate personalization: Use dynamic text replacement to deliver tailored messages for different audience segments.
Step 3: Analyzing performance
To maximize your results, continuously monitor and analyze the performance of your landing pages. Instapage’s analytics dashboard provides in-depth insights into your campaign's effectiveness.
- Track engagement metrics: See how users interact with your pages to refine your marketing efforts.
- Monitor conversion rates: Identify the ratio of visitors who complete desired actions and adjust strategies accordingly.
- Review audience-level data: Gain a clear understanding of which demographics are responding best to campaigns.
By following these steps, you can effectively leverage Instapage for optimal campaign performance.
Take your digital marketing efforts to the next level with Instapage. Start optimizing today for results that translate into your bottom line.
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