Build your website for shoppers with a customizable template.

Use our website template for shoppers and kick-start your next project with ease.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

If you're a marketer looking to elevate your digital campaigns, leveraging Instapage's powerful landing page services can be a game changer. Designed for marketing professionals across various industries such as business services, tech, and education, Instapage provides tools that can help optimize conversions and maximize ROI.

Understanding the power of Instapage

Instapage is not just any landing page builder. It incorporates cutting-edge features like A/B testing, personalization options, and lead generation tools to enhance user engagement. The platform allows any marketing team, regardless of size, to execute high-quality campaigns effectively.

  1. High-converting templates: Choose from over 100 professionally designed templates to meet your business needs, ensuring rapid deployment and efficient lead capture.
  2. Built-in experimentation: Use A/B testing and heatmap analytics to fine-tune landing pages for improved user experience.
  3. Personalization capabilities: Create dynamic webpages that cater to different audience segments, increasing engagement and conversion rates.

Step 1: Select the right template

The first step is to identify a landing page template that aligns with your campaign goals. Instapage offers a broad library of customizable templates designed for various occasions.

Step 2: Customize your landing page

Once you’ve selected a template, personalization options allow for quick edits tailored to your specific campaign. This ensures your message resonates with your target audience.

  1. Modify text and images to reflect your brand identity for a cohesive experience.
  2. Implement lead capture forms that are easy to complete, reducing friction for potential customers.
  3. Utilize Instablocks for quick edits and reusable content sections, speeding up the design process.

Step 3: Optimize for conversion

Optimization is essential for maximizing the effectiveness of your landing pages. Use the platform's built-in analytics to identify areas for improvement.

  1. A/B testing: Test different headlines and content layouts to see which performs best in real-time.
  2. Heatmaps: Analyze user interaction data to pinpoint where visitors click and how they navigate your page.
  3. Integrate with ad platforms: Align your ad campaigns using Instapage's AdMaps to target users effectively.

In conclusion, following these steps can significantly improve your marketing efforts and enhance the user experience through well-crafted landing pages.

Ready to transform your campaigns? Explore Instapage today and unlock the potential of your digital marketing strategies!

People also ask about Website template for shoppers

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results