Website template for Publishing – Connect with your target audience faster.

Go from a blank page to website for Publishing with a customizable template.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing with the Instapage landing page and CRO platform

Instapage stands out in the crowded landscape of digital marketing tools as the most powerful landing page and conversion rate optimization platform available today. It allows businesses across various sectors, including services, tech, education, and finance, to craft high-ROI campaigns by optimizing every aspect of their landing pages. With more than 100 versatile templates and lead generation elements, users can jumpstart their marketing initiatives without starting from scratch.

Starting with Instapage: Creating Your First Landing Page

To create your first landing page using Instapage, follow a streamlined process that requires no coding expertise. This user-friendly interface is designed for marketers of all skill levels, enabling rapid deployment of landing pages that are both visually appealing and conversion-focused.

  1. Choose from 100+ templates: Select a template that aligns with your campaign goals. Each template is designed to enhance user engagement and drive conversions.
  2. Customize your design: Utilize the intuitive drag-and-drop builder to modify any template easily. Add images, modify text, and rearrange elements to match your branding.
  3. Integrate lead generation elements: Embed forms and call-to-action buttons directly into your page. Instapage provides pre-built lead generation tools that you can customize to capture leads effectively.

Optimizing for Higher Conversions

Once your landing page is live, the next step is to optimize it for better performance. Instapage offers built-in experimentation features that allow you to tweak various aspects of your page to see what works best.

  1. Utilize A/B testing: Test different headlines, images, or layouts to find out which versions convert better. The platform lets you split traffic between multiple versions smoothly.
  2. Analyze heatmaps: Gain insights into how visitors interact with your page. Heatmaps show where users click, scroll, and spend the most time, allowing you to adjust your design accordingly.
  3. Leverage advanced analytics: Use the comprehensive analytics dashboard to track visitor performance and conversion rates, helping you make informed decisions on future campaigns.

Personalizing User Experience

Personalization is key in today's digital marketing environment. Instapage enables you to tailor content specifically to different segments of your audience, enhancing engagement and conversion rates.

  1. Implement dynamic text replacement: Adjust text on your landing pages based on the referring source or user behavior to create personalized experiences.
  2. Align ads to specific pages with AdMaps: Ensure that your advertising efforts direct users to the most relevant landing pages, improving the alignment between ad and page content.
  3. Track audience-level metrics: Leverage data tools to observe how different audience segments respond to your pages, allowing for ongoing adjustments and improvements.

By following these steps, marketers can effectively utilize the powerful features of Instapage to not only create appealing landing pages but also optimize their campaigns to achieve the highest possible conversion rates.

Ultimately, embracing Instapage as your go-to landing page solution will help you unlock new potentials in your digital marketing strategy, driving engagement and increasing ROI across the board.

Ready to transform your marketing campaigns? Start your free trial of Instapage today and experience the ease and efficiency of creating high-converting landing pages.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results