Website Template for Publishers

Create customized and effective landing pages quickly with Instapage's 500+ conversion-focused layouts, built-in experimentation features, dynamic text replacement, collaboration tools, and more.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build publisher website templates

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing landing page effectiveness with Instapage

Using Instapage, the industry-leading landing page and conversion rate optimization platform, can significantly enhance your digital marketing campaigns. This guide will delve into the sequential steps to create high-performing landing pages that convert visitors into leads and customers effectively.

Understanding your target audience

Identifying and understanding your target audience is critical to designing successful landing pages. Tailoring the content and layout to meet their specific needs will ensure better engagement and higher conversion rates.

  1. Conduct audience research: Gather insights on your audience's demographics, preferences, and pain points to create tailored messaging.
  2. Analyze audience behavior: Utilize heatmaps to determine how users interact with your pages, allowing you to adjust elements for greater engagement.
  3. Segment your audience: Create customized landing pages for different audience segments to provide personalized experiences.

Choosing the right template

Selecting the right template can streamline the landing page creation process. Instapage offers over 100 high-converting templates to choose from based on industry standards.

  1. Template flexibility: Utilize customizable layouts to align the page design with your brand identity.
  2. Responsive design: Ensure templates are mobile-friendly to accommodate users from different devices.
  3. Testing across templates: Use A/B testing to assess template effectiveness in terms of comprehension and conversion rates.

Utilizing optimization tools

Optimization tools within Instapage can significantly influence landing page performance. Experiment with various features to enhance user experience and conversion rates.

  1. A/B testing: Use built-in experimentation features to test different headlines, images, and CTA buttons to identify what works best.
  2. Analytics dashboard: Monitor performance data to understand user behavior and make data-driven decisions.
  3. Heatmap analysis: Gain insights into on-page interactions and adjust elements that may be hindering conversions.

After following these steps, your landing page will be effectively set up for performance optimization.

By implementing these strategies, you'll leverage Instapage's powerful tools to create high-converting pages that yield maximum ROI for your marketing efforts.

Ready to get started? Dive into Instapage today and transform your digital marketing campaigns with compelling landing pages.

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