Website template for metal roofing companies – Build a website that reflects your brand's essence.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your campaigns with Instapage landing page templates

Instapage offers the most powerful landing page and conversion rate optimization (CRO) platform tailored for marketers in the USA. With tools that empower businesses across various verticals, Instapage ensures that your campaigns not only attract but convert leads effectively, optimizing every dollar spent on digital marketing efforts.

Understanding the importance of landing pages

Landing pages are critical to your online marketing strategy, functioning as dedicated pages designed to drive conversions. Unlike standard web pages, these pages focus on specific products, services, or offers. By leveraging Instapage’s features, marketers can create focused campaigns that resonate with audiences in the business services, technology, education, and more.

  1. Targeted campaigns: Landing pages allow for precise targeting of specific audience segments.
  2. Higher conversion rates: Optimized landing pages boost the probability of converting visitors into customers.
  3. Focused messaging: By narrowing the message, users find it easier to engage with the offering.

Step 1: Choose the right template

Selecting the appropriate template is vital in setting the foundation for your campaign's success. With over 100 high-converting templates available on Instapage, you can quickly find a layout that fits your needs and aligns with your brand. Consider these options:

  1. Industry-focused templates: Templates tailored for specific industries like education or financial services help ensure relevance to your audience.
  2. Conversion-driven layouts: Choose designs optimized for conversions, featuring powerful call-to-action elements.
  3. Customizable options: Instapage allows for easy customization to reflect your brand identity.

Step 2: Implement advanced optimization features

Enhancing your landing page's effectiveness involves employing Instapage's optimization features. Take advantage of A/B testing, heatmaps, and detailed analytics to continually improve your page's performance.

  1. A/B testing: Experiment with different headlines, images, or calls-to-action to see which variants perform best.
  2. Heatmaps: Utilize heatmaps to understand user behavior on your landing pages, shedding light on where visitors are clicking.
  3. Analytics dashboard: Track essential metrics to gauge your landing pages' effectiveness and optimize accordingly.

Step 3: Personalize the user experience

Personalization enhances the user’s journey, making content relevant to individual visitors. Instapage’s dynamic text replacement and audience tracking features can significantly boost effectiveness.

  1. Dynamic text replacement: Automatically adjust text on your landing page based on the user's search query, enhancing relevance.
  2. AdMaps integration: Align ads with specific pages to maintain a consistent narrative and improve conversions.
  3. Audience metrics tracking: Collect data at the audience level to fine-tune messaging and targeting.

By following these steps, you'll be empowered to create high-performing landing pages that not only meet the needs of your business but also optimize your marketing budget and maximize your ROI.

Start transforming your digital marketing campaigns today! Sign up with Instapage to explore the vast array of powerful features designed for marketers like you.

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