Website template for libraries

Create custom landing pages quickly and efficiently with Instapage's library of 500+ conversion-focused layouts. Optimize for higher conversions, personalize content, and collaborate seamlessly with our easy-to-use platform.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

In the fast-paced world of digital marketing, having a well-designed landing page is essential for maximizing conversions and return on investment. Instapage's powerful landing page and conversion rate optimization (CRO) platform allows marketers to accelerate their campaigns by providing tools tailored for efficiency and effectiveness.

Step 1: Choose the right template

Selecting a high-converting template is the first critical step in creating a successful landing page. Instapage offers over 100 ready-to-use templates, all optimized for various industries. This vast library allows marketers to launch their pages quickly without sacrificing quality. A well-chosen template not only aligns with your brand's aesthetics but also incorporates proven design principles that enhance user engagement.

  1. Consider your target audience: Select templates that resonate with the specific demographics and psychographics of your audience.
  2. Focus on responsiveness: Ensure the chosen template functions seamlessly across devices to capture leads from any platform.
  3. Utilize proven layouts: Use templates that follow industry best practices for maximizing engagement, such as clear calls to action and strategically placed visual elements.

Step 2: Customize your content

Once you've selected a template, it's essential to personalize your content carefully. Tailored messaging enhances user experience and increases conversions.

  1. Dynamic text replacement: Adapt landing page texts to align with various ad campaigns, ensuring relevance to each visitor.
  2. Strong headlines: Craft compelling headlines that convey the value proposition clearly and capture attention.
  3. Persuasive visuals: Integrate images and videos that resonate with your audience, showcasing your offers effectively.

Step 3: Optimize for conversions

After setting up your landing page, focus on optimization to enhance its performance. Instapage's built-in tools for experimentation and personalization allow you to refine user experiences continually.

  1. A/B testing: Use Instapage's A/B testing features to experiment with different headlines, images, and overall designs to identify what converts best.
  2. Heatmaps: Analyze user interactions with heatmaps for insights on visitor behavior, enabling you to make informed adjustments.
  3. Analytics dashboard: Leverage detailed analytics to track page performance and engagement metrics, allowing for data-driven decisions.

By implementing these steps, you can create landing pages that are not only visually appealing but also functionally effective in driving conversion rates.

Don't wait—start exploring Instapage today to see how easy it is to create landing pages that deliver immediate results.

Sign up for Instapage now and transform your digital marketing efforts with powerful landing page solutions designed for success.

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