Website template for Draftsmen – Design your web page with an intuitive builder.
Achieve your online goals with the website template for Draftsmen.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to building effective landing pages with Instapage
Creating effective landing pages is crucial for achieving higher conversion rates in your digital marketing campaigns. Instapage's powerful features allow marketers in various industries like business services, tech, and education to design and optimize landing pages tailored to their audience's unique needs.
Step 1: Choose the right template
Instapage provides over 100 high-converting templates and lead generation elements to get you started quickly. Selecting the right template is key to aligning your landing page with your campaign goals. Here are some pointers:
- Select a template that aligns with your brand's identity and user expectations.
- Consider layouts designed for specific objectives, such as lead generation or product promotion.
- Utilize templates that are pre-tested for high performance and user engagement.
Step 2: Customize the landing page
After selecting a template, it’s time to customize it for your specific audience. This involves modifying text, images, and CTA buttons to resonate with your visitors.
- Use dynamic text replacement to personalize content based on user attributes.
- Incorporate compelling images or videos that enhance your brand message.
- Adjust the CTA to reflect the specific action you want users to take, such as 'Get Your Free Quote' or 'Sign Up Today'.
Step 3: Optimize for conversions
Optimization is paramount to maximizing your landing page's effectiveness. Leverage Instapage's built-in tools to refine your pages for better performance.
- Conduct A/B testing to find the most effective headlines, images, and CTA placements.
- Utilize heatmaps to understand user behavior on your landing pages.
- Review analytics to assess which elements drive conversions and make informed adjustments.
By following these steps, marketers can create landing pages that not only attract visitors but also convert them into leads and customers.
Ready to accelerate your campaign performance? Start creating optimized landing pages with Instapage today!
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