Website template for advanced users

Create customized and effective landing pages quickly with Instapage's library of 500+ conversion-focused layouts and Instablocks. Optimize for higher conversions, personalize content, and collaborate easily to increase brand trust and loyalty.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing your marketing campaigns with Instapage's landing page capabilities

Instapage stands out as the most powerful landing page and conversion rate optimization platform, designed specifically for marketers looking to accelerate their campaigns, optimize user experience, and maximize ROI. Its feature-rich architecture empowers teams of all sizes to create stunning landing pages effortlessly, ultimately leading to improved campaign performance.

Understanding the Instapage benefits for marketers

Marketers in diverse sectors such as business services, tech/SaaS, and financial services can integrate Instapage seamlessly into their strategies. This platform not only facilitates quick page launches but also emphasizes the importance of optimization to boost conversion rates. By harnessing the power of pre-built templates and lead generation elements, marketers can realize their campaign goals with ease.

  1. 100+ ready-to-use templates: Gain access to a wide variety of high-converting layouts that cater specifically to different industries.
  2. Advanced optimization features: Instapage uses experimentation tools to refine elements on your landing pages, increasing conversion rates over time.
  3. Personalization capabilities: Deliver tailored experiences that resonate with your audience through dynamic text replacement and targeted ad alignment.

Step-by-step guide to creating a landing page

Creating a landing page with Instapage is a straightforward process. Follow these steps to publish effective landing pages that resonate with your target audience:

  1. Choose a template: Start with a conversion-focused template that aligns with your campaign goals, or create a custom layout using Instablocks.
  2. Customize with lead gen elements: Utilize intuitive design tools to add forms, buttons, and unique content aligned with your marketing strategy.
  3. Review and optimize: Use built-in analytics to track performance, conduct A/B tests, and refine your pages based on real-time data.

Leveraging collaboration features for efficiency

Collaboration is crucial in marketing, and Instapage facilitates teamwork through its robust features. Here's how you can take advantage of it:

  1. Real-time feedback: Share drafts quickly with stakeholders and integrate feedback immediately to enhance page quality.
  2. Instant edits: Make live changes during team sessions to streamline the review process.
  3. Secure sharing: Ensure confidentiality while collaborating with clients and external partners.

By implementing these steps, you can create high-converting landing pages designed to achieve optimal results for your marketing initiatives.

The journey toward better marketing ROI starts with optimized landing pages. Choose Instapage to elevate your digital marketing efforts.

Ready to transform your campaigns? Get started with Instapage today and unlock the full potential of your marketing strategies!

People also ask about Website template for advanced users

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results