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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering landing pages and conversion rate optimization on Instapage

Leveraging landing pages effectively can significantly enhance your digital marketing strategy. Instapage is the most powerful platform for creating high-converting landing pages that cater to diverse industries like marketing and advertising, tech, education, and more, ensuring an accelerated ROI.

Step 1: Understand the importance of landing pages

Landing pages serve as the focal point of your marketing campaigns. They help to convert visitors into leads or customers. A well-design landing page can effectively communicate your value proposition, nurture leads through targeted messages and drive desired user actions.

  1. Higher Conversion Rates: Tailored landing pages can effectively convert visitors through targeted messaging and design.
  2. Focused User Experience: Each landing page can align specifically with the ad or intent that brought users there, minimizing distractions.
  3. In-depth Analytics: With built-in analytics, marketers can track user behavior and optimize their strategies accordingly.

Step 2: Utilize Instapage's templates and lead generation elements

Instapage provides over 100 high-converting templates designed for various industries. You can select from these templates or customize them using intuitive builders.

  1. Pre-built Lead Generation Forms: Capture valuable customer information effortlessly.
  2. Customizable Templates: Tailor templates to fit your branding and messaging seamlessly.
  3. Testing Tools: Use A/B testing features to discover which variations perform best.

Step 3: Optimize for higher conversions with experimentation

Optimization is crucial in enhancing the effectiveness of your landing pages. With features like heatmaps and A/B testing, you can gain insights into user behavior and preferences.

  1. Heatmaps: Visualize where users click the most to optimize layout.
  2. A/B Testing: Compare different versions of landing pages to see which yields better conversions.
  3. Analytics Dashboard: Track overall performance metrics to gauge campaign success.

By utilizing these strategies, you can significantly enhance the performance of your landing pages, resulting in higher conversions and an improved ROI.

Start transforming your marketing campaigns today with Instapage, the ultimate solution for creating effective landing pages.

Ready to take your landing pages to the next level? Sign up for Instapage now and discover how our platform can help you achieve unprecedented marketing success.

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