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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide on creating effective landing pages with Instapage

Leveraging Instapage can significantly enhance your digital marketing efforts, particularly in crafting landing pages that drive conversions. This guide will walk you through how Instapage's powerful tools simplify the process, making it accessible for marketers of all levels, and ultimately maximizing ROI for your campaigns.

Understanding landing pages in digital marketing

Landing pages are crucial for any digital marketing initiative. Unlike regular web pages, they are designed specifically for conversion. With Instapage, you can create high-quality landing pages easily and efficiently, using templates tailored to various industries.

  1. Conversion-focused design: Instapage allows you to choose from over 100 high-converting templates optimized for different marketing goals.
  2. Lead generation elements: Incorporate forms and other lead-generation tools seamlessly into your landing pages.
  3. A/B testing capabilities: Test multiple versions of your landing page to determine which one performs better and optimize accordingly.

Step 1: Selecting the Right Template

The first step in creating a successful landing page is selecting the right template that aligns with your marketing goals. Instapage offers a diverse range of options, ensuring you find one perfect for your target audience. Consider your industry and the message you want to convey.

Step 2: Customizing Your Page

After selecting a template, customize it to fit your branding and goals. Instapage provides user-friendly tools to edit layouts and content without coding skills.

  1. Add your brand logo and colors for consistency.
  2. Incorporate clear call-to-action buttons to direct user behavior.
  3. Utilize Instablocks to save frequently used elements for future pages.

Step 3: Optimize for Conversion

Optimization is key to converting visitors into leads. Make use of Instapage's analytics dashboard to monitor performance and refine strategies based on data.

  1. Use heatmaps to visualize user engagement on your pages.
  2. Conduct A/B tests for headlines and calls to action.
  3. Implement personalization features to tailor content for different audience segments.

Through these steps, marketers can create effective landing pages that stand out, engage visitors, and generate leads.

Start exploiting Instapage's powerful features today to transform your digital marketing strategy. Sign up now to elevate your landing page game!

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