Find your web portal template optimized for Smart home display and reach your audience wherever they are
Instapage web portal templates look great and convert on any device, including Smart home display. Start customizing it now!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to maximizing ROI with Instapage's landing page solutions
Instapage is the leading platform for creating landing pages that drive conversions. If you’re a marketer in sectors like Business Services, Marketing and Advertising, Tech/SaaS, or Education, understanding how to leverage Instapage's tools can dramatically boost your campaign effectiveness. This step-by-step guide will walk you through optimizing your landing pages while addressing common queries surrounding the process.
Understanding landing page optimization
Landing page optimization is a critical step in your digital marketing strategy. It involves improving your landing pages to increase conversions, which can lead to higher ROI for your campaigns. Here’s what you need to consider:
- Target audience alignment: Ensure your landing page resonates with your specific audience segment, using tailored messaging and visuals.
- Quality content: Craft clear, concise, and compelling content that guides users towards desired actions.
- A/B testing: Implement variation testing to determine which elements—be it headlines, images, or CTAs—perform best.
Choosing the right template
Selecting a suitable template streamlines your creation process. Instapage offers over 100 high-converting layouts that can cater to various marketing objectives.
- Conversion-focused layouts: Each template is designed with conversion in mind, ensuring that your page guides visitors effectively.
- Customization flexibility: Although templates are ready-made, they can be easily customized to fit your brand's aesthetics.
- Lead generation elements: Incorporate crucial elements like forms or call-to-action buttons to capture visitor information efficiently.
Analyzing and optimizing performance
Once your landing page is live, continuous optimization is essential. Use the built-in analytics tools to monitor performance.
- Heatmaps: Visualize user interaction on your page to identify which areas attract the most attention.
- Conversion tracking: Assess the effectiveness of calls-to-action and other key metrics.
- Feedback loops: Encourage user feedback to gain insights for further refinements.
With these strategies, you will effectively enhance your campaigns and maximize ROI using Instapage. By leveraging templates, focusing on optimization, and continually refining your approach, you create a sustainable model for success.
Start transforming your landing page creation process today with Instapage and enable your marketing team to achieve unprecedented campaign performance.
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