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Instapage web portal templates look great and convert on any device, including E-ink reader. Start customizing it now!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating high-converting landing pages with Instapage

Creating effective landing pages is crucial for maximizing ROI in your digital marketing campaigns. With Instapage, you can enhance your landing page strategy through a comprehensive approach that includes templates, optimization tools, and collaboration features tailored to your needs as a marketer. This guide will walk you through the essential steps to leverage Instapage effectively.

Understanding the importance of landing pages

Landing pages are designed to convert visitors into leads or customers. Unlike traditional websites, they focus on a single objective, such as capturing email addresses or driving sales. Here's why powerful landing pages matter:

  1. Clarity: A well-designed landing page presents a clear message that resonates with your audience's needs.
  2. Focus: By reducing distractions, landing pages keep users on-task and increase conversion rates.
  3. Testing: With built-in experimentation features, you can test various elements to find what works best for your target audience.

Step 1: Select a high-converting template

Choosing the right template is crucial. Instapage offers over 100 ready-to-use, conversion-optimized templates that cater to various industries. To select a template:

  1. Identify your goal: Determine if you want to generate leads, sell products, or promote an event.
  2. Consider your audience: Choose designs and layouts that appeal to your specific target segments.
  3. Use proven examples: Leverage templates that have demonstrated high conversion rates in your industry.

Step 2: Customize your landing page

Once you've selected a template, personalization is key. Instapage allows you to dynamically deliver tailored content. To customize effectively:

  1. Edit text and imagery: Ensure visuals and messaging align with your brand and resonate with your audience.
  2. Implement dynamic text replacement: Modify key phrases to match incoming traffic sources for better relevance.
  3. Optimize for mobile: Ensure your landing page is responsive and visually appealing on mobile devices.

Step 3: Optimize and test your pages

Optimization doesn't end when the page goes live. Regular testing and adjustments are essential to scalability. Follow these optimization strategies:

  1. Utilize A/B testing: Experiment with different headlines, calls-to-action, and images to identify which combinations yield the best results.
  2. Analyze user behavior: Employ heatmaps to see where visitors click and how they engage with your content.
  3. Monitor performance metrics: Regularly check analytics to guide your ongoing optimizations and strategies.

In summary, utilizing Instapage can significantly enhance your landing pages’ effectiveness, resulting in higher conversions and better ROI.

Ready to transform your marketing campaigns? Start using Instapage today and unlock the full potential of your landing pages!

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