Boost your communication with web page templates using interactive calculator widget

Use web page templates with interactive calculator widget and make your communications easy and transparent. Try our solution today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build website calculator widget

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build embed calculator widget

How to design landing pages in 5 minutes

Frequently asked questions about embed calculator in website

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Custom calculator widget: Your ultimate how-to guide

Utilizing Instapage's web page templates, particularly those featuring dynamic calculator widgets, can significantly enhance your digital marketing strategy. These templates are designed to not only engage visitors but also convert them into leads. With a straightforward setup, marketers can leverage advanced features without needing extensive coding knowledge.

Understanding the benefits of interactive calculator widgets

Interactive calculator widgets on landing pages allow users to engage with your content dynamically. This interaction can lead to better user experiences and higher conversion rates. These calculators provide personalized results, aiding decision-making processes, which can be especially beneficial in sectors such as education and finance.

  1. Enhances user engagement: Engaging tools like calculators keep visitors on your site longer, increasing the odds of conversion.
  2. Drives targeted leads: By requiring user inputs, you gather valuable data that can segment your audience for future marketing.
  3. Increases perceived value: Providing tools that offer immediate, personalized calculations can increase your visitors' trust and reliance on your brand.

The first step: Choosing the right template

Begin by selecting from Instapage's collection of pre-designed templates that include interactive elements. Filter templates based on your industry and marketing objectives to find the most suitable option.

The second step: Customizing the calculator widget

Once you've selected a template, it's time to customize the interactive calculator widget to fit your specific goals. This includes defining input fields, calculations, and results that will be presented to the user.

  1. Define your inputs: Choose relevant questions that will provide actionable insights.
  2. Specify calculation logic: Ensure the calculator generates accurate and useful results.
  3. Customize output presentation: Display the results in an appealing and easily digestible format.

The third step: Optimizing for conversions and tracking

After customizing your template and calculator, focus on optimizing the page for higher conversion rates. Implement A/B testing with Instapage’s experimentation tools to refine your messaging and layout.

  1. Monitor user interactions: Use analytics to track how users interact with the calculator and identify areas for improvement.
  2. Optimize call-to-action: A well-placed CTA after the calculator result can significantly increase conversions.
  3. Use feedback for iterations: Regularly revise and update your calculator based on user experience and feedback.

By following these steps, you’ll create an engaging landing page that not only serves your audience’s needs but also aligns with your marketing objectives.

Ready to drive conversions with an interactive calculator? Get started with Instapage today and transform your lead generation strategy!

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