Boost your communication with web page templates using interactive benchmark poll

Use web page templates with interactive benchmark poll and make your communications easy and transparent. Try our solution today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Enhance digital marketing success with Instapage's powerful landing page capabilities

Transform your marketing campaigns with Instapage, an all-in-one platform designed to optimize and scale your ROI. Whether you’re in business services, education, or tech, our powerful landing page and CRO features empower you to create high-converting pages effortlessly.

Why choose Instapage for landing page creation?

Instapage provides a unique blend of versatility and user-friendliness, making it an ideal solution for marketers across various sectors. Its intuitive platform allows you to quickly build landing pages that resonate with your target audience, ensuring maximum engagement and conversion rates.

  1. 100+ high-converting templates: Start with a proven design framework to save time and improve campaign performance.
  2. Built-in A/B testing: Optimize each page’s performance by running experiments seamlessly to identify the best-performing versions.
  3. Dynamic text replacement: Personalize content based on visitor data, enhancing user experience and engagement.

Step 1: Accessing templates and lead generation tools

To kick off your project, navigate to the dashboard and explore over 100 templates. These are tailored for various industries and include elements that effectively capture leads. Select a template that aligns with your marketing goals.

Step 2: Optimize your landing pages for conversions

Once your pages are set up, turn your focus to optimization. Utilize our analytics tools and heatmaps to understand user behavior on your pages. This insight helps inform further modifications.

  1. Implement A/B tests: Experiment with different headlines and images to see what resonates most with your audience.
  2. Use data-driven insights: Modify your content based on analytics feedback to boost engagement rates.
  3. Schedule regular reviews: Constantly optimize based on user interactions for sustained results.

Step 3: Personalize your messages for targeted audiences

Creating personalized experiences is crucial in today’s digital landscape. Use our dynamic text features to adapt your message to meet the needs of different audience segments, ensuring each visitor feels addressed directly.

  1. Dynamic audience messaging: Tailor messages that resonate specifically with each visitor’s characteristics.
  2. Track performance metrics: Leverage our tools to assess how personalized content is performing across different segments.
  3. Implement AdMaps for targeted ads: Ensure that the ads seen by users correspond to the landing pages, increasing relevance and conversion likelihood.

By following these steps, you're well-positioned to launch effective and optimized landing pages designed to convert visitors into customers.

Start leveraging Instapage today to supercharge your marketing campaigns. With our comprehensive features, you can maximize your ROI while delivering personalized experiences to your users.

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