Make a change with web page templates optimized for Internet Explorer
Try out web page templates optimized for Internet Explorer and reach your clients without breaking a sweat. Take a step forward with an intuitive and compliant solution.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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An essential guide to creating optimized landing pages with Instapage
Creating optimized landing pages is vital for digital marketing success, especially for marketers in business services, tech, education, and financial services targeting audiences in the USA. Instapage, recognized as the most powerful landing page and CRO platform, empowers you to improve conversions and maximize return on investment (ROI) for your campaigns. This guide will walk you through the step-by-step process to utilize Instapage's features effectively.
Understanding Instapage's powerful landing page features
Instapage offers several high-value features designed for marketers aiming to drive results. With more than 100 ready-to-use templates and pre-built elements, users can swiftly launch pages that effectively capture leads. The platform’s intuitive design ensures that you don’t need extensive coding knowledge to get started.
- 100+ high-converting templates: Ready-made designs help you kickstart your project within minutes.
- Intuitive page builder: An easy-to-navigate interface allows users to make real-time edits without developer assistance.
- Pre-built lead generation elements: Strategically designed tools streamline lead capture processes.
Step 1: Build your landing pages quickly and easily
Using Instapage’s flexible creation platform, building landing pages is straightforward.
Step 2: Optimize for higher conversion rates
To ensure your landing pages contribute to increased conversions, leverage Instapage’s built-in optimization tools. Here's how you can enhance performance:
- Utilize A/B testing: Create variations of your landing pages to measure the effectiveness of different elements.
- Heatmaps: Analyze user behavior on your pages to identify areas for improvement.
- Analytics dashboard: Access detailed reports on your page performance to guide future campaigns.
Step 3: Personalize your audience experience
Tailoring content to your visitors' needs is critical for engagement. Instapage offers advanced personalization tools:
- Dynamic text replacement: Showcase personalized content based on user characteristics.
- AdMaps: Align specific advertisements with dedicated landing pages for better conversion paths.
- Audience-level metrics: Monitor performance tailored to distinct audience segments.
Incorporating these strategies will help you maximize the impact of your landing pages and elevate your digital marketing efforts.
Start transforming your campaigns today with Instapage! Sign up now to discover the power of optimized landing pages.
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