Make a change with web page templates optimized for Epic
Try out web page templates optimized for Epic and reach your clients without breaking a sweat. Take a step forward with an intuitive and compliant solution.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide for using Instapage for landing page optimization
Creating high-converting landing pages is crucial for marketers. Instapage empowers you to accelerate your marketing campaigns and maximize your ROI. This guide provides a comprehensive approach to utilizing Instapage effectively for optimizing your landing pages.
Understanding the basics of Instapage
Instapage offers an all-in-one solution for creating and optimizing landing pages. With a user-friendly interface, marketers can leverage this platform without needing coding skills. Here’s what you need to know:
- Access to over 100 high-converting templates tailored for various industries.
- Built-in A/B testing features to ensure you’re making data-driven decisions.
- Collaboration tools that enhance teamwork and speed up content creation.
Step 1: Select the right landing page template
The first step in optimizing your landing page with Instapage involves choosing a template that aligns with your campaign goals. Factors to consider include:
- Industry relevance: Select templates designed for your sector, such as tech, education, or financial services.
- Conversion focus: Look for templates that include elements for lead capture and engagement, ensuring that they drive action.
- Customizability: Ensure the template allows for easy personalization to cater to your target audience.
Step 2: Utilize Instablocks for customization
Instablocks allow marketers to customize their pages efficiently. Here’s how to leverage them:
- Drag-and-drop features to adjust elements swiftly without needing development resources.
- Access to pre-built components to enhance page functionality, such as forms and buttons.
- Consistency in branding by saving custom block templates for future campaigns.
Step 3: Implement optimization strategies
After your page is built, it’s time to optimize for conversions. Use the following strategies:
- Experiment with A/B testing elements like CTAs and images to determine what works best.
- Utilize heatmaps to analyze user behavior on your landing pages and adjust layout accordingly.
- Incorporate dynamic text replacement to tailor messages based on user source, enhancing personalization.
In conclusion, leveraging Instapage allows marketers to create and optimize landing pages efficiently and effectively.
Ready to enhance your landing pages with Instapage? Start your free trial today and see the difference in your conversion rates.
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