Get watercolor HTML page templates
Master the art of web design with watercolor HTML page templates. Transform your business today!
Master the art of web design with watercolor HTML page templates. Transform your business today!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Unlock the power of Instapage for landing page optimization
Instapage is the most powerful landing page and conversion rate optimization (CRO) platform, designed to empower marketers to significantly enhance their digital marketing campaigns. With a focus on high performance, it offers tools and functionalities tailored to meet the distinctive needs of businesses, ensuring that every landing page not only attracts traffic but also converts visitors into leads.
Why choose Instapage for landing page creation?
Choosing Instapage means equipping your marketing strategy with an arsenal of features designed to optimize lead conversion. With access to over 100 high-converting templates, marketers can quickly launch targeted landing pages without needing extensive coding knowledge, making it ideal for departments in business services, tech/SaaS, and more.
- Customizable templates: Instapage provides a wide selection of customizable templates that allow quick adjustments, enabling teams to focus on crafting personalized messages rather than starting from scratch.
- Lead generation tools: Pre-built forms and lead capture elements integrated within each template help streamline the process of collecting information from potential customers.
- User-friendly interface: Even those with limited technical skills can create optimized landing pages thanks to Instapage’s intuitive drag-and-drop builder.
Optimizing landing pages for better conversion rates
To ensure each landing page achieves its maximum potential, Instapage allows users to optimize content through various built-in experimentation features.
- A/B testing: Conduct tests to compare different versions of the landing page and determine which elements resonate best with your audience.
- Heatmaps: Utilize detailed heatmaps to analyze how visitors interact with the page, empowering marketers to make data-driven adjustments.
- Analytics dashboard: Monitor performance metrics such as visitor numbers and conversion rates, helping refine strategies for future campaigns.
Personalization for targeted audiences
Tailoring experiences to specific user segments is crucial for enhancing engagement and conversion. Instapage offers robust personalization features that align ads with dedicated landing pages.
- Dynamic text replacement: Automatically modify text on the landing page to reflect the specific keywords a visitor searched for, promoting relevance.
- AdMaps: Link specific advertisements to unique landing pages, allowing for a cohesive user experience that is perfectly aligned with ad content.
- Audience-level metrics: Track performance metrics at a granular level, enabling precise adjustments and improvements in your marketing strategy.
By leveraging all of these features, users can significantly boost their conversion rates, ensuring that their marketing efforts yield the best possible return on investment.
As companies strive to enhance their digital outreach, adopting a powerful solution like Instapage can transform landing pages into pivotal conversion tools.
Start harnessing Instapage today to elevate your marketing campaigns. With its rich feature set, your team will be equipped to generate outstanding results efficiently.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started

