Get watercolor HTML page templates

Master the art of web design with watercolor HTML page templates. Transform your business today!

Master the art of web design with watercolor HTML page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlock the power of Instapage for landing page optimization

Instapage is the most powerful landing page and conversion rate optimization (CRO) platform, designed to empower marketers to significantly enhance their digital marketing campaigns. With a focus on high performance, it offers tools and functionalities tailored to meet the distinctive needs of businesses, ensuring that every landing page not only attracts traffic but also converts visitors into leads.

Why choose Instapage for landing page creation?

Choosing Instapage means equipping your marketing strategy with an arsenal of features designed to optimize lead conversion. With access to over 100 high-converting templates, marketers can quickly launch targeted landing pages without needing extensive coding knowledge, making it ideal for departments in business services, tech/SaaS, and more.

  1. Customizable templates: Instapage provides a wide selection of customizable templates that allow quick adjustments, enabling teams to focus on crafting personalized messages rather than starting from scratch.
  2. Lead generation tools: Pre-built forms and lead capture elements integrated within each template help streamline the process of collecting information from potential customers.
  3. User-friendly interface: Even those with limited technical skills can create optimized landing pages thanks to Instapage’s intuitive drag-and-drop builder.

Optimizing landing pages for better conversion rates

To ensure each landing page achieves its maximum potential, Instapage allows users to optimize content through various built-in experimentation features.

  1. A/B testing: Conduct tests to compare different versions of the landing page and determine which elements resonate best with your audience.
  2. Heatmaps: Utilize detailed heatmaps to analyze how visitors interact with the page, empowering marketers to make data-driven adjustments.
  3. Analytics dashboard: Monitor performance metrics such as visitor numbers and conversion rates, helping refine strategies for future campaigns.

Personalization for targeted audiences

Tailoring experiences to specific user segments is crucial for enhancing engagement and conversion. Instapage offers robust personalization features that align ads with dedicated landing pages.

  1. Dynamic text replacement: Automatically modify text on the landing page to reflect the specific keywords a visitor searched for, promoting relevance.
  2. AdMaps: Link specific advertisements to unique landing pages, allowing for a cohesive user experience that is perfectly aligned with ad content.
  3. Audience-level metrics: Track performance metrics at a granular level, enabling precise adjustments and improvements in your marketing strategy.

By leveraging all of these features, users can significantly boost their conversion rates, ensuring that their marketing efforts yield the best possible return on investment.

As companies strive to enhance their digital outreach, adopting a powerful solution like Instapage can transform landing pages into pivotal conversion tools.

Start harnessing Instapage today to elevate your marketing campaigns. With its rich feature set, your team will be equipped to generate outstanding results efficiently.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

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