Bring your ideas to life with Instapage's watercolor get started page template

Unleash your creativity with the watercolor get started page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the instapage landing page creation process

Creating effective landing pages is critical for maximizing conversion rates, and Instapage is the perfect solution for marketers looking to streamline this process. With an array of powerful features and templates, Instapage allows users to design high-converting pages quickly and efficiently. This guide will walk you through the step-by-step process to get started with your first landing page on Instapage.

Step 1: Selecting the right template

The first step in designing your landing page is to choose a template that aligns with your marketing objectives. Instapage offers over 100 customizable templates tailored to various industries, ensuring you find one that fits your specific needs. Consider the following factors when selecting a template:

  1. Industry specificity - Look for templates designed for your niche, such as business services or education.
  2. Conversion potential - Choose templates that have proven track records for high conversion rates.
  3. Customization options - Ensure that the template allows you to easily modify elements to align with your brand.

Step 2: Customizing your page

Once you've chosen a template, it's time to customize it to reflect your unique brand identity. Instapage offers an intuitive drag-and-drop builder that requires no coding skills. To effectively customize your page, follow these steps:

  1. Adjust the layout - Modify sections to suit your content requirements and enhance user flow.
  2. Incorporate branding - Use your logo, brand colors, and fonts for a cohesive look.
  3. Add lead generation elements - Include forms, buttons, and links that encourage conversions.

Step 3: Optimizing for conversions

With your landing page designed, the next crucial step is optimization. Instapage provides several built-in tools to ensure your page performs at its best:

  1. A/B testing - Conduct tests to compare different versions of your page and identify the most effective elements.
  2. Heatmaps - Use heat mapping features to analyze user behavior and adjust your layout accordingly.
  3. Analytics dashboard - Keep track of performance metrics to monitor conversions and make data-driven decisions.

By following these steps, you're well on your way to creating an effective landing page that converts. Instapage empowers marketers with tools that enhance collaboration and streamline the development process.

For any marketing professional aiming to elevate their campaigns, mastering the use of Instapage for landing page creation is essential. Start creating your high-converting pages today!

Ready to begin? Sign up for Instapage and take advantage of our powerful platform to drive growth and maximize ROI.

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