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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing campaigns with Instapage's powerful landing page platform

Instapage offers unparalleled features tailored to create landing pages that convert. Harness the capabilities of an all-in-one conversion rate optimization platform to enhance your campaigns, ensuring they resonate with your target audience across various sectors such as business services, tech, and education. A focused approach will accelerate your marketing efforts and maximize your ROI effectively.

Understanding the essentials of Instapage

Instapage is designed to simplify the creation of optimized landing pages. With its user-friendly interface, marketers from diverse industries can effortlessly build and publish high-converting pages without technical expertise. This platform supports seamless integration with existing marketing tools, presenting you with a robust foundation for your digital initiatives.

  1. Comprehensive template library: Access over 100 conversion-focused templates to jumpstart your campaign.
  2. Intuitive page builders: Use drag-and-drop features to customize landing pages efficiently.
  3. Real-time collaboration: Engage with team members or stakeholders instantly, streamlining the review and feedback process.

Step-by-step landing page creation

Creating an impactful landing page is straightforward with Instapage. Start by choosing a template that aligns with your goals. Next, customize elements to reflect your brand’s identity and messaging. Finally, integrate lead generation tools that are pre-built within the platform.

  1. Select an appropriate template that suits your offer and audience.
  2. Modify layout and content to include dynamic text that speaks to specific visitor segments.
  3. Incorporate forms and interactive elements, ensuring you engage visitors effectively.

Optimizing for conversions

Once your landing page is live, it's crucial to continuously test and optimize based on performance data. Leverage Instapage's built-in analytics dashboard and A/B testing tools to iterate and enhance your landing pages for better results.

  1. Utilize heatmaps to analyze user behavior and identify areas for improvement.
  2. Run A/B tests to compare variations of your landing page and determine which performs better.
  3. Monitor your analytics dashboard to evaluate traffic sources and conversion rates.

By following these steps, you'll create high-impact landing pages geared for success. Instapage ensures your digital marketing strategy is both effective and scalable across diverse sectors.

When you utilize Instapage, you’re not just creating landing pages; you’re enhancing your entire marketing strategy, ensuring every campaign is optimized for success.

Start leveraging the power of Instapage today to take your digital marketing campaigns to the next level. Sign up now for a live demo or get started with a free trial!

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