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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your marketing strategy with Instapage's powerful landing page and CRO platform

In the competitive landscape of digital marketing, having a landing page that drives conversions is crucial. Instapage's landing page and CRO platform empowers marketers to create and optimize tailored pages that accelerate campaign performance and maximize ROI. Whether you're in business services, tech, or financial services, our versatile platform has everything you need to elevate your digital marketing strategy.

Getting started with Instapage

To harness the full potential of Instapage, beginning with our easy-to-use platform is essential. First, you'll access a library of over 100 professional templates, each designed to convert visitors into leads effectively. With dynamic elements that capture information seamlessly, creating a lead generation engine has never been easier.

  1. Choose from 100+ templates tailored to various industries, allowing you to select one that fits your business services or tech audience.
  2. Utilize lead generation elements like forms and buttons that are pre-built to increase conversions right from launch.
  3. Employ intuitive builders that require no coding expertise, enabling swift page creation.

Optimizing landing pages for higher conversions

To maximize the effectiveness of your landing pages, optimization is key. Instapage offers built-in experimentation features and analytics tools for a robust optimization process. You can test different variations of your pages to determine which elements resonate most with your audience.

  1. Leverage detailed heatmaps to gain insights on visitor behavior and understand what sections of your page capture the most attention.
  2. Conduct A/B testing on crucial elements like headlines and call-to-action buttons to find the most effective combinations for your audience.
  3. Review performance metrics in our analytics dashboard, allowing you to iterate and continuously improve your pages.

Personalizing content for targeted audiences

Creating personalized experiences can drastically improve engagement rates. Instapage allows marketers to deliver dynamic content tailored specifically to different audience segments. Through advanced features like dynamic text replacement, you can align your messaging with visitor expectations and needs.

  1. Customize landing pages using dynamic text replacement to reflect keywords or phrases relevant to each visitor's search.
  2. Utilize AdMaps to connect specific ads to dedicated landing pages, ensuring that your audiences receive a consistent and tailored experience.
  3. Track audience-level metrics with our robust data tools to understand which segments are converting and refine strategies accordingly.

In conclusion, using Instapage simplifies the process of creating, optimizing, and personalizing landing pages that convert. Its rich features adapt to any marketing department's size or budget, helping you achieve your goals effectively.

Ready to transform your digital marketing strategy? Start with Instapage today and take your campaigns to the next level.

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