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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

Instapage provides an exceptional landing page and conversion rate optimization (CRO) platform suited for marketers in the USA, especially those in business services, marketing and advertising, tech/SaaS, education, energy & utilities, financial services, government, and insurance. Leveraging the power of Instapage can significantly enhance your digital marketing campaigns and maximize ROI.

Understanding landing page essentials

Before diving into the creation process, it’s essential to grasp what makes a landing page effective. A successful landing page should focus on a single objective, encouraging visitors to take a specific action like signing up or making a purchase. Factors such as compelling headlines, engaging visuals, and clear calls-to-action (CTAs) play a pivotal role in achieving this goal.

  1. Effective headlines: Attention-grabbing headlines resonate with your audience, compelling them to read further.
  2. Clear and concise CTAs: Your Call-To-Action should stand out and convey a straightforward message urging visitors to act promptly.
  3. Visual appeal: High-quality images or videos can enhance user engagement and improve conversion rates.

Creating your first landing page with Instapage

To kick-off, log into your Instapage account and follow these steps to create your landing page.

Step 1: Select a template

Choose from over 100 available templates tailored to various industries. Each template is built for high conversion, allowing you to customize it according to your campaign goals.

  1. Industry-specific designs: Select templates catering to your specific vertical for better resonance with your target audience.
  2. Pre-built lead generation elements: Utilize built-in forms and buttons designed to capture leads effectively.
  3. Mobile responsiveness: Ensure your design is optimized for mobile users, given the rise in mobile traffic.

Step 2: Customize your landing page

Utilize Instapage’s drag-and-drop feature for a seamless editing experience. Adjust text, images, and colors to align with your brand identity, improving coherence and brand recognition.

  1. Dynamic text replacement: Personalize content dynamically based on user data to enhance engagement.
  2. A/B testing capabilities: Regularly test different versions of your page to determine which elements perform best.
  3. Analytics integration: Use real-time data to assess page performance and optimize future campaigns based on user behavior.

Once your landing page is live, continually monitor its performance by tracking various metrics such as bounce rates and conversion rates.

Ready to transform your marketing campaigns? Get started with Instapage today and unlock the potential of high-converting landing pages!

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