Build a Microsoft Edge-ready value proposition page with a customizable template

Choose the best value proposition page template for Microsoft Edge

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

Instapage revolutionizes your digital marketing strategies by allowing you to build highly optimized landing pages that enhance conversion rates. With its user-friendly interface and robust features, marketers can create stunning pages tailored to their target audience, regardless of their technical expertise or budget constraints. Whether you're in business services, tech, education, or financial services, Instapage offers tools designed to maximize ROI.

Why choose Instapage for landing page creation?

Instapage stands out as a powerful landing page platform by offering a blend of design flexibility and optimization features. Here are the main reasons why you should consider Instapage for your landing page needs:

  1. Access to 100+ conversion-focused templates: These templates help you kickstart your landing page design quickly and effectively, ensuring high engagement and lead conversion.
  2. Built-in optimization tools: Instapage provides heatmaps and A/B testing functionalities that allow you to analyze visitor behavior and make data-driven decisions to improve page performance.
  3. Collaboration features: Instapage facilitates seamless feedback and collaboration, enabling teams to work together efficiently and accelerate page deployment.

Step 1: Choose the right template

The first step in creating your landing page using Instapage is to select a template that aligns with your campaign goals. Consider the following aspects when choosing a template:

  1. Relevance to your audience: Select a template that resonates with your target audience's preferences and behaviors.
  2. Adjustability: Ensure the template can be easily customized to fit your branding and messaging requirements.
  3. Conversion optimization: Look for templates designed with best practices in mind, focusing on elements known to increase conversion rates.

Step 2: Personalize your content

Next, personalize the content on your selected template to better connect with your audience. This can include:

  1. Dynamic text replacement: Customize key messages based on the visitor's source or intent to enhance relevance.
  2. Target audience segments: Utilize segmentation strategies to show different content to unique audience groups.
  3. Clear call-to-action: Ensure calls-to-action (CTAs) are direct, engaging, and clearly delineated to guide users toward taking action.

Step 3: Optimize for performance

Once your landing page is built and personalized, it's crucial to optimize it for performance. Here’s how to do it effectively:

  1. Utilize heatmaps: Analyze on-page behavior to see where visitors click and make necessary adjustments to layout.
  2. Conduct A/B testing: Experiment with different headlines, images, and calls-to-action to find out what converts best.
  3. Monitor analytics: Use Instapage's built-in analytics tools to track key performance metrics and make continuous improvements.

By following these steps, you can create effective landing pages that not only attract traffic but also convert visitors into leads.

Ready to elevate your landing page game? Explore Instapage today for a free trial and start crafting high-converting pages that boost your marketing ROI.

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